Press & Media

We're on a mission to detoxify
1 million homes.

We'd love to tell that story with you. Below you'll find everything you need — assets, angles, data, and a direct line to the founder.

Contact for Press →

By the Numbers

Facts journalists can use

Founded

2024

by Italo Campilii

Mission

1M Homes

detoxified from harmful chemicals

Plastic prevented

100M

bottles kept out of the ocean

Uses per bottle

100+

spray bottles from one concentrate

CO₂ saved

42.75 lbs

per bottle purchased

Ingredients

100%

published and verifiable

Price

$49.95

replaces $300+ in traditional cleaners/yr

Production

Small-batch

made with care, no contract manufacturing

The Story

Journalist-ready background

For 21 years, Italo Campilii lived with Crohn's disease — a chronic autoimmune condition marked by painful flares, frequent hospitalizations, and a medical system focused on managing symptoms rather than removing causes. It wasn't until he began researching the chemicals in his everyday environment that the pattern became undeniable: the cleaning products under his kitchen sink, the synthetic fragrances in his laundry detergent, the disinfectants sprayed on surfaces his family touched every day — they weren't making his home safer. They were adding to the burden. In 2023, Italo co-founded Ecolosophy with a scientist, a doctor, and a mission that was deeply personal: detoxify 1 million homes before the next generation inherits the consequences.

Ecolosophy's flagship product — an All-Purpose Cleaning Concentrate — is the culmination of that mission. One bottle makes more than 100 spray bottles of cleaner, replaces dozens of single-use products, saves 42.75 lbs of CO₂ per purchase, and contains zero synthetic chemicals, artificial fragrances, or hidden preservatives. Every ingredient is published and verifiable. Every batch is made with care. What began as one founder's search for answers has grown into a movement of parents, researchers, and everyday families who believe that "clean" should never come at the cost of health.

Story Angles

Angles we love to cover

Suggested headlines — take them, riff on them, make them yours.

Health

"The Hidden Toxins in Your Cleaning Cabinet — and What One Founder Did About It"

A deep dive into the synthetic chemicals most cleaning brands don't disclose, and the Crohn's disease diagnosis that launched a cleaner alternative.

Environment

"The Plastic Bottle Crisis Hiding Under Your Kitchen Sink"

Most households cycle through 30+ cleaning product bottles a year. One concentrate changes that equation — and keeps 100 plastic bottles out of the ocean per customer.

Business

"How a Chronic Illness Patient Built a Clean Home Brand to Detox America"

From hospital beds to small-batch production, the founder story behind one of the fastest-growing non-toxic home brands serving Gen Z and Millennial parents.

Gen Z

"Why Gen Z Parents Are Throwing Out Their Cleaning Products (And What They're Replacing Them With)"

A generation raised on Yuka, Think Dirty, and ingredient transparency is rewriting what clean looks like — and Ecolosophy is leading the shift.

Downloads

Press assets

Everything you need for print, digital, and broadcast. High-resolution, cleared for editorial use.

Logo — Black

PNG

Logo — White

PNG

Logo — Terracotta

PNG

Product Hero Shot

JPG

Lifestyle Photography

JPG

Founder Headshot

JPG

Brand Guidelines

PDF

Press Release — Launch

HTML

Press Release — Transparency

HTML

Press Release (Plain Text)

TXT

Need a different format, higher resolution, or custom shot? Email [email protected] — we'll turn it around within 24 hours.

Coverage

As featured in

Publication

Media Outlet

Magazine

Podcast

"Ecolosophy isn't just selling a cleaner — they're challenging every assumption the cleaning industry has built over the last 50 years. The transparency alone is refreshing."

— [Publication Name] · [Date]

Get in Touch

For press inquiries, samples, and interviews

We respond within 24 hours.

[email protected]