Press & Media

We believe caring for the people you love should also mean caring for the world they'll inherit.

We'd love to tell that story with you. Below you'll find everything you need — assets, angles, data, and a direct line to the founder.

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By the Numbers

Facts journalists can use

Founded

2024

by Italo Campilii

Our goal

1M Homes

cleaning with love

Our goal

100M

single-use bottles never made

Uses per bottle

Up to 100

spray bottles from one concentrate

Shipping

Less water

you add the water at home

Ingredients

All

on the label

Price

$49.99

1 L concentrate, up to 100 refills

Production

Small-batch

made with care by our manufacturing partner

The Story

Journalist-ready background

For 23+ years, Italo Campilii has lived with Crohn's disease — a chronic autoimmune condition marked by painful flares, frequent hospitalizations, and a medical system focused on managing symptoms. Crohn's has no established environmental-chemical cause, and Italo makes no claim otherwise. What the illness did give him was a reason to start reading labels — to ask what was actually in the cleaning products under his kitchen sink, the synthetic fragrances in his laundry detergent, the disinfectants sprayed on surfaces his family touched every day. He didn't like what he found, and he removed it from his home. In 2023, Italo co-founded Ecolosophy with a scientist and a mission that was deeply personal: to make everyday cleaning safer for your family and kinder to the planet, with products that work brilliantly and make the responsible choice the easy one.

Ecolosophy's flagship product — an All-Purpose Cleaning Concentrate — is the culmination of that mission. One bottle makes up to 100 refills, ships less water because you add it at home, and has no synthetic fragrance, dyes, parabens, phthalates or quats. Every ingredient is on the label. Every batch is made with care. What began as one founder's search for answers has grown into a movement of parents, researchers, and everyday families who believe that "clean" should never come at the cost of health.

Story Angles

Angles we love to cover

Suggested headlines — take them, riff on them, make them yours.

Health

"The Hidden Toxins in Your Cleaning Cabinet — and What One Founder Did About It"

A deep dive into the synthetic chemicals most cleaning brands don't disclose, and the Crohn's disease diagnosis that launched a cleaner alternative.

Environment

"The Plastic Bottle Crisis Hiding Under Your Kitchen Sink"

Most households cycle through 30+ cleaning product bottles a year. One concentrate changes that equation — and keeps 100 plastic bottles out of the ocean per customer.

Business

"How a Chronic Illness Patient Built a Clean Home Brand Around One Question: Who Do You Clean With Love For?"

From hospital beds to small-batch production, the founder story behind one of the fastest-growing non-toxic home brands serving Gen Z and Millennial parents.

Gen Z

"Why Gen Z Parents Are Throwing Out Their Cleaning Products (And What They're Replacing Them With)"

A generation raised on Yuka, Think Dirty, and ingredient transparency is rewriting what clean looks like — and Ecolosophy is leading the shift.

Downloads

Press assets

Everything you need for print, digital, and broadcast. High-resolution, cleared for editorial use.

Logo — Black

PNG

Logo — White

PNG

Logo — Terracotta

PNG

Product Hero Shot

JPG

Lifestyle Photography

JPG

Founder Headshot

JPG

Brand Guidelines

PDF

Press Release — Launch

HTML

Press Release — Transparency

HTML

Press Release (Plain Text)

TXT

Need a different format, higher resolution, or custom shot? Email [email protected] — we'll turn it around within 24 hours.

Coverage

As featured in

Publication
Media Outlet
Magazine
Podcast

"Ecolosophy isn't just selling a cleaner — they're challenging every assumption the cleaning industry has built over the last 50 years. The transparency alone is refreshing."

— [Publication Name] · [Date]

Get in Touch

For press inquiries, samples, and interviews

We respond within 24 hours.

[email protected]