For Immediate Release
Founded by Italo Campilii, who has lived with Crohn's disease for more than 23 years, Ecolosophy prints every ingredient on the label.
SOUTH FLORIDA, June 2024 — Contact: [email protected]
Ecolosophy, a non-toxic cleaning concentrate brand founded by entrepreneur Italo Campilii, today announced its public launch with a mission: to make everyday cleaning safer for your family and kinder to the planet, with products that work brilliantly and make the responsible choice the easy one.
The company's flagship product, an All-Purpose Cleaning Concentrate, makes up to 100 refills from a single bottle and has no synthetic fragrance, dyes, parabens, phthalates or quats. Every ingredient is on the label and published at ecolosophy.com.
The launch arrives as the $15.7 billion U.S. home care market faces a reckoning. More shoppers are checking ingredient labels, while many cleaning products still list "fragrance" as a single word without naming what is inside it.
The story behind Ecolosophy begins with one person reading the labels in his own home.
Italo Campilii has lived with Crohn's disease for more than 23 years. Living with a chronic condition made him want to know exactly what he was bringing into his home, so he started reading the labels on everything under his kitchen sink.
What he found was a lot of products that did not name everything inside them.
Ecolosophy does not claim to treat or prevent any health condition. The goal is simple: a cleaning concentrate with no synthetic fragrance, dyes, parabens, phthalates or quats, and a label that names every ingredient.
"I made this for my family first. I realized every family should be able to read the whole label."
— Italo Campilii, Founder, Ecolosophy
The result is the All-Purpose Cleaning Concentrate, made in small batches by a manufacturing partner, with every ingredient printed on the label.
The All-Purpose Cleaning Concentrate is built around two ideas: a fully disclosed label and fewer single-use spray bottles.
Many ready-to-use cleaners ship mostly water in a new plastic bottle each time.
Ecolosophy's concentrate format collapses that waste into a single bottle. One unit of All-Purpose Cleaning Concentrate, diluted according to the included guide, makes up to 100 refills of cleaner. You add the water at home, so there is less water to ship and no new spray bottle to buy for each refill. The goal: bring that refill habit to 1 million homes.
Market Opportunity
$15.7B
U.S. home care market
Refills Per Bottle
Up to 100
16 oz refills per 1 L concentrate
Retail Price
$49.99
1 L concentrate, up to 100 refills
Ingredients
8
in Unscented Oasis; 9 and 10 in the scented versions. All on the label
The U.S. home care market generates $15.7 billion annually, dominated by legacy brands — Procter & Gamble, Reckitt, Church & Dwight — that built their market positions before ingredient transparency was a consumer expectation. The rise of ingredient-transparency apps, social media scrutiny of "fragrance" disclosures, and a generation of parents who research everything before buying has created a structural opening that entrenched brands are poorly positioned to fill.
Early brands in the non-toxic cleaning space, including Grove Collaborative, Blueland and Branch Basics, have validated the category.
Ecolosophy's concentrate-only model creates a unit economics structure that is difficult for competitors to replicate. One 1 L bottle at $49.99 makes up to 100 refills, or about 50¢ each.
Ecolosophy is launching through a direct-to-consumer channel at ecolosophy.com, with Amazon and selective wholesale partnerships to follow. The brand's founding members program — which offers early access, exclusive discounts, and direct engagement with the founding team — has been the primary acquisition vehicle during pre-launch. Founding members receive a lifetime discount and are named as co-owners of the mission, not just customers.
"We don't think of our early customers as customers. They're founding members of a movement. They made a decision to stop participating in the toxic cleaning status quo before most people knew there was one. That matters. We intend to honor it."
— Italo Campilii, Founder, Ecolosophy
The company's expansion roadmap includes a non-toxic laundry concentrate, a dish soap concentrate, and a bathroom-specific formula — all built on the same transparency-first standard as the All-Purpose Concentrate. Each product will be released with a full ingredient disclosure and environmental impact breakdown.
Ecolosophy was founded in South Florida by Italo Campilii after more than 23 years of living with Crohn's disease left him deeply caring about what is in his home. The company makes small-batch cleaning concentrates with complete ingredient transparency. Its mission is to make everyday cleaning safer for your family and kinder to the planet, with products that work brilliantly and make the responsible choice the easy one. Every product's formula is published in full at ecolosophy.com. Ecolosophy ships nationally.
Website: ecolosophy.com
Social: @ecolosophy (Instagram, TikTok)
Tagline: Clean With Love
Media Contact
Press Team · Ecolosophy
Email: [email protected]
Press Page: ecolosophy.com/press
For interview scheduling, product samples, founder availability, and high-resolution photo assets, contact [email protected]. Response within 24 hours.