For Immediate Release

Ecolosophy Becomes First Cleaning Brand to Publish Its Complete Formula — Challenging an Industry Built on Secrecy

While 99% of cleaning brands hide ingredients behind "fragrance" and "proprietary blend" disclaimers, Ecolosophy publishes every ingredient, every source, and every function — and is calling on the industry to follow.

SOUTH FLORIDA, June 2024 — Contact: [email protected]

Ecolosophy, a non-toxic cleaning concentrate brand, today announced that it is publishing the complete formula of its All-Purpose Cleaning Concentrate — including every ingredient, its plant-derived source, its function in the formula, and its safety profile — in a direct challenge to the cleaning industry's culture of chemical secrecy.

The move makes Ecolosophy the only cleaning brand at its price point to offer full formula transparency to consumers, and one of a very small number of cleaning companies in the United States to do so at any price point.

The Problem: An Industry That Has Never Had to Explain Itself

Under current U.S. law, cleaning product manufacturers are not required to disclose their full ingredient lists on labels. The Fair Packaging and Labeling Act of 1966 — the primary federal statute governing cleaning product labeling — requires only that products list ingredients present at concentrations above 1% that are considered hazardous by the Consumer Product Safety Commission. All other ingredients, including the dozens of compounds that may be lurking inside a single "fragrance" designation, are legally shielded from disclosure.

The result is that American consumers are using cleaning products every day — spraying them on kitchen counters, mopping floors that children crawl on, inhaling the aerosolized mist after each spray — without knowing what those products contain.

The cleaning industry has relied on the "proprietary formula" defense to protect competitive advantage for more than five decades. In practice, this protection has also shielded ingredient choices from consumer scrutiny. Ingredients like synthetic musks, phthalates used to stabilize fragrance, quaternary ammonium compounds (quats) linked to antibiotic resistance, and 2-butoxyethanol — a solvent associated with respiratory and blood toxicity — regularly appear in mainstream cleaning products. None of them need to be disclosed.

What Ecolosophy Publishes — and Why It Matters

Ecolosophy's All-Purpose Cleaning Concentrate contains 8 ingredients. All 8 are plant-derived. All 8 are named, sourced, and explained at ecolosophy.com. The company has also disclosed the absence of common problem ingredients, including synthetic fragrance compounds, phthalates, quaternary ammonium compounds, chlorine bleach and its derivatives, and artificial preservatives.

Environmental toxicologists and consumer safety researchers have long argued that ingredient transparency should be a baseline requirement for cleaning products — not a marketing differentiator. The Environmental Working Group (EWG), which maintains the most widely used cleaning product safety database in the United States, scores products on a scale of A through F based on ingredient hazard assessments and disclosure completeness. Products that refuse to disclose their formulas receive automatic score penalties — regardless of how safe those formulas may actually be — because transparency itself is treated as a safety criterion.

The EWG Score — and What It Signals

Products that earn an EWG "A" rating must meet two conditions: all ingredients must score low on hazard assessments, and the brand must disclose its full formula. Most products that fail to achieve an "A" rating do so not because their ingredients are dangerous, but because they haven't disclosed what those ingredients are. Ecolosophy's complete disclosure commitment is designed to eliminate any ambiguity on that front.

The EWG's Guide to Healthy Cleaning is used by more than 3 million consumers annually. A growing body of Gen Z and Millennial parents cross-references it alongside ingredient-scanning apps like Yuka and Think Dirty before buying any cleaning product. For this consumer segment — Ecolosophy's core audience — an EWG "A" rating is less a marketing badge and more a minimum expectation.

An Industry Call to Action

Ecolosophy is publishing its formula in full not only because it has nothing to hide, but as a direct challenge to an industry that does.

"There is no reason — none — that a cleaning brand should be allowed to hide what it puts in its products. The word 'proprietary' has been used for decades to protect profits, not people. We're proving you can make a product that cleans well, is fully disclosed, and still builds a business. The rest of the industry should be embarrassed that we have to prove this."

— Italo Campilii, Founder, Ecolosophy

The company is publicly calling on major cleaning brands — including Procter & Gamble, Reckitt, SC Johnson, and Church & Dwight — to adopt voluntary full ingredient disclosure policies in advance of any federal regulatory requirement. Ecolosophy is also engaging with advocacy organizations working to strengthen the Frank R. Lautenberg Chemical Safety for the 21st Century Act, which updated the Toxic Substances Control Act (TSCA) in 2016 but left significant gaps in cleaning product disclosure requirements.

Ecolosophy's complete ingredient disclosure is live at ecolosophy.com/ingredients. All product formulas will be updated in real time whenever a formulation change is made, with a changelog accessible to consumers.

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About Ecolosophy

Ecolosophy was founded in South Florida by Italo Campilii after 21 years and 47 hospitalizations with Crohn's disease led him to investigate the direct relationship between environmental toxins and chronic inflammation. The company makes small-batch, plant-based cleaning concentrates with complete ingredient transparency. Its mission is to detoxify 1 million homes and prevent 100 million plastic bottles from reaching the ocean. Every product's formula is published in full at ecolosophy.com. Ecolosophy ships nationally.

Website: ecolosophy.com
Ingredient Disclosure: ecolosophy.com/ingredients
Social: @ecolosophy (Instagram, TikTok)
Tagline: Clean With Love

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