For Immediate Release

Ecolosophy Publishes Its Complete Formula

Ecolosophy publishes every ingredient on the label and what each one does.

SOUTH FLORIDA, June 2024 — Contact: [email protected]

Ecolosophy, a non-toxic cleaning concentrate brand, today announced that it is publishing the complete formula of its All-Purpose Cleaning Concentrate — including every ingredient and its function in the formula.

Every ingredient is also printed on the product label.

The Problem: An Industry That Has Never Had to Explain Itself

Under current U.S. law, cleaning product manufacturers are not required to disclose their full ingredient lists on labels. The Fair Packaging and Labeling Act of 1966 — the primary federal statute governing cleaning product labeling — requires only that products list ingredients present at concentrations above 1% that are considered hazardous by the Consumer Product Safety Commission. All other ingredients, including the dozens of compounds that may be lurking inside a single "fragrance" designation, are legally shielded from disclosure.

The result is that American consumers are using cleaning products every day — spraying them on kitchen counters, mopping floors that children crawl on, inhaling the aerosolized mist after each spray — without knowing what those products contain.

The cleaning industry has relied on the "proprietary formula" defense to protect competitive advantage for more than five decades. In practice, this protection has also shielded ingredient choices from consumer scrutiny. Ingredients like synthetic musks, phthalates used to stabilize fragrance, quaternary ammonium compounds (quats) linked to antibiotic resistance, and 2-butoxyethanol — a solvent associated with respiratory and blood toxicity — regularly appear in mainstream cleaning products. None of them need to be disclosed.

What Ecolosophy Publishes — and Why It Matters

Ecolosophy's All-Purpose Cleaning Concentrate contains 8 ingredients in Unscented Oasis, 9 in Citrus Burst and 10 in Pure Serenity. Every ingredient is named on the label and explained at ecolosophy.com. The company has also disclosed the absence of common problem ingredients, including synthetic fragrance compounds, phthalates, quaternary ammonium compounds, chlorine bleach and its derivatives.

An Industry Call to Action

Ecolosophy is publishing its formula in full not only because it has nothing to hide, but as a direct challenge to an industry that does.

"There is no reason — none — that a cleaning brand should be allowed to hide what it puts in its products. The word 'proprietary' has been used for decades to protect profits, not people. We're proving you can make a product that cleans well, is fully disclosed, and still builds a business. The rest of the industry should be embarrassed that we have to prove this."

— Italo Campilii, Founder, Ecolosophy

The company is publicly calling on major cleaning brands — including Procter & Gamble, Reckitt, SC Johnson, and Church & Dwight — to adopt voluntary full ingredient disclosure policies in advance of any federal regulatory requirement. Ecolosophy is also engaging with advocacy organizations working to strengthen the Frank R. Lautenberg Chemical Safety for the 21st Century Act, which updated the Toxic Substances Control Act (TSCA) in 2016 but left significant gaps in cleaning product disclosure requirements.

Ecolosophy's complete ingredient disclosure is live at ecolosophy.com/ingredients. All product formulas will be updated in real time whenever a formulation change is made, with a changelog accessible to consumers.

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About Ecolosophy

Ecolosophy was founded in South Florida by Italo Campilii after 21 years and 47 hospitalizations with Crohn's disease left him deeply caring about what is in the air at home. The company makes small-batch cleaning concentrates with complete ingredient transparency. Its mission is to make everyday cleaning safer for your family and kinder to the planet, with products that work brilliantly and make the responsible choice the easy one. Every product's formula is published in full at ecolosophy.com. Ecolosophy ships nationally.

Website: ecolosophy.com
Ingredient Disclosure: ecolosophy.com/ingredients
Social: @ecolosophy (Instagram, TikTok)
Tagline: Clean With Love

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