FOR IMMEDIATE RELEASE ECOLOSOPHY LAUNCHES ALL-PURPOSE CLEANING CONCENTRATE TO DETOXIFY AMERICAN HOMES — ONE BOTTLE REPLACES 100+ SPRAY BOTTLES AND ELIMINATES SYNTHETIC CHEMICALS FROM THE KITCHEN SINK Founder Italo Campilii, who battled Crohn's disease for 21 years, converts a personal health crisis into a mission to detoxify 1 million homes and prevent 100 million plastic bottles from reaching the ocean. [CITY], [DATE] — Ecolosophy, the non-toxic home cleaning brand built by a chronic illness survivor and a team of scientists and parents, today announced the national availability of its flagship All-Purpose Cleaning Concentrate — a single-bottle solution that makes more than 100 refillable spray bottles, replaces dozens of toxic household cleaners, and saves 42.75 lbs of CO2 per purchase. The launch arrives as American parents are waking up to what's actually in their cleaning products. Ingredients like synthetic fragrances, quaternary ammonium compounds (quats), chlorine bleach byproducts, and undisclosed preservatives are now linked to respiratory disruption, hormone interference, and immune system stress — yet most brands still don't publish their full ingredient lists. Ecolosophy does. Every ingredient is disclosed, explained, and verifiable at ecolosophy.com. "I spent 21 years in and out of hospitals with Crohn's disease," said Italo Campilii, founder of Ecolosophy. "When I finally started looking at what I was breathing, touching, and cleaning with every day, the picture was undeniable. The products we trust to clean our homes were adding to the toxic burden — not reducing it. I built Ecolosophy because my family needed it. And because millions of families do too." Co-founded with a PhD scientist, a practicing physician, and a team of parents who refused to accept that 'clean' had to mean 'chemical,' Ecolosophy produces every batch of its concentrate in small runs with full ingredient transparency. The company operates with no synthetic fragrances, no artificial preservatives, no dyes, and no filler compounds — a standard that no major cleaning brand currently matches at this price point. The All-Purpose Cleaning Concentrate is priced at $49.95 for a starter kit and replaces more than $300 worth of traditional cleaning products annually. Each bottle eliminates the need for 100+ single-use plastic spray bottles — a direct response to the estimated 30 billion plastic cleaning product containers discarded in the United States each year. Ecolosophy's target customer is the Gen Z and Millennial parent who already reads ingredient labels, uses apps like Yuka and Think Dirty, and is done accepting "safe enough" from brands that have never earned their trust. The brand's concentrate format, radical transparency policy, and founder story have driven strong early adoption among this audience, who are increasingly unwilling to spray unknown chemicals on the surfaces their children crawl on. "We use the word 'clean' differently than the rest of the industry," said Campilii. "For us, clean means no toxins. No hidden ingredients. No synthetic shortcuts. Our job is to prove that real cleaning — the kind that protects your family instead of quietly harming them — is possible at a price that makes the switch permanent, not experimental." The All-Purpose Cleaning Concentrate is available now at ecolosophy.com/products in three natural scent profiles: Pure Serenity, Citrus Burst, and Unscented Oasis. Starter kits include the concentrate, a reusable glass spray bottle, and a step-by-step guide to replacing every cleaner under the sink. ABOUT ECOLOSOPHY Ecolosophy was founded in 2023 by Italo Campilii after a 21-year battle with Crohn's disease revealed the direct connection between environmental toxins and immune system stress. The company makes small-batch, fully transparent, plant-based cleaning concentrates with a mission to detoxify 1 million homes and prevent 100 million plastic bottles from reaching the ocean. Ecolosophy is headquartered in the United States and ships nationally. Every product's ingredient list is fully published at ecolosophy.com. Learn more: ecolosophy.com Follow: @ecolosophy on Instagram and TikTok Tagline: Clean With Love MEDIA CONTACT Press Team · Ecolosophy press@ecolosophy.com ecolosophy.com/press For interview requests, product samples, founder availability, and high-resolution assets, contact press@ecolosophy.com. We respond within 24 hours. ###