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Ecolosophy Pure Serenity all-purpose cleaning super concentrate

Plant-powered. Scientist-made.

What if clean meant alive living ?

One concentrate. 100+ bottles. Nothing you’d need to hide under the sink.

The truth under your sink

The air inside your home is 2–5× more polluted than the air outside.EPA

Your kids crawl through whatever you spray.

“Fragrance” can legally hide dozens of undisclosed chemicals.

The turn

One bottle.Just add water.

It becomes every cleaner you own. 100+ sprays from one concentrate — real ingredients, fully disclosed.

The movement

1,000,000 homes.Cleaned with love.

0M

plastic bottles we aim to keep out of the ocean

0lbs

CO2 saved per concentrate vs. shipping pre-mixed sprays

0+

spray bottles from a single concentrate

“I fought Crohn’s disease for 23+ years. This is personal.” — Italo, co-founder

Welcome tothe movement.

Choose your kit

Trust & Warmth

Rated 4.97 out of 5 by 293 verified buyers.

98% rated us five stars. We publish every ingredient — all 8, and what each one does. No masked "fragrance." No synthetic dyes. Small-batch, made with care.

"I’m a scientist and a mom, and I know firsthand the hidden dangers in everyday cleaning products—for our bodies and the planet. It was a true challenge to formulate ingredients that are natural, biodegradable, compatible, and—most importantly—highly effective without compromising health. Our team’s expertise and the support of talented collaborators led to a formula that not only cleans powerfully but is also safe and truly non-toxic. When our first user told us their health stayed more stable—and their homes felt cleaner than ever before, it was one of my proudest moments."

Elizabeth U.

"I've spent 10 years and tons of money trying every 'clean' product from Whole Foods. They never worked, so I'd go back to Clorox. But this concentrate? It's lasted me months, makes my laundry smell like eucalyptus spa, and actually disinfects. No more bleach needed. It works better than Windex, better than everything. I finally found clean ingredients that actually work."

Gerica

"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"

@mountain_mothering

60-Day Love-It Guarantee

Use it in your actual home, on your actual floors. Not the cleanest clean you've ever felt? Full refund, no questions asked.

As featured in

Fox News
CBS News
NBC News
USA Today
Yahoo Finance
MarketWatch
Benzinga
Digital Journal

How It Works

Three steps. Three easy mixes.

Just add water. Pick your strength. Clean everything.

1 · STEP 1 0:06
STEP 1

Fill With Water

Fill your reusable spray bottle with filtered water. That's your base.

2 · STEP 2 0:18
STEP 2

Pour One Cap

Half a cap for glass. One full cap for everyday. Two to three caps for bathrooms and tough jobs. Same bottle — three strengths, one easy measure.

3 · STEP 3 0:28
STEP 3

Shake, Spray, Sparkle

Every surface, every room. Safe for the whole family — including the dog who licks the floor.

The 3 Easy Mixes

One bottle. Three caps. Every surface in your home.

The same concentrate cleans your baby's high chair, your gym shoes, and your grandmother's crystal. The cap on every bottle is your measure. Half a cap for delicate. One cap for everyday. Two-to-three caps for tough.

½ CAP
Ecolosophy Crystal Clear 16 oz aluminium spray bottle with its teal label, filled with ½ cap of super concentrate plus water ½ cap + water

Crystal Clear

The light mix

Glass · mirrors · screens · stainless steel · baby gear · anything streak-prone

1 CAP
Ecolosophy Everyday Hero 16 oz aluminium spray bottle with its teal label, filled with 1 cap of super concentrate plus water 1 cap + water

Everyday Hero

The do-it-all mix

Counters · kitchen tables · floors · toys · cabinets · the 90% of cleaning

2–3 CAPS
Ecolosophy Bathroom Glow 16 oz aluminium spray bottle with its teal label, filled with 2–3 caps of super concentrate plus water 2–3 caps + water

Bathroom Glow

The strong mix

Bathrooms · tile · stovetops · grease · garbage cans · outdoor furniture

One cap = approximately 1 teaspoon. One 33.8 oz concentrate makes 100+ spray bottles.

That's it. One bottle makes 100+ refills, saving you $300–500/year.

Get Your Kit →

The Offer

Three kits. One philosophy.

Choose the scent that feels like home. Every kit replaces the whole cluttered lineup under your sink with one concentrate and three refillable bottles.

Real Stories

Real People. Real Results.

Customer videos, founder reels, verified reviews — tap any video to unmute.

Brand video

Our brand story — clean with love.

@joinecolosophy

What if I told you the film you’re about to watch… led to the creation of an actual company?

View on Instagram →
@joinecolosophy

For years, founder @joinecolosophy battled chronic health challenges - until he discovered something shocking: many “clean” products…

View on Instagram →
@joinecolosophy

Surprised her by cleaning her shoes with the same product I use for my whole home 🏠✨ They came out brand new.

View on Instagram →
@joinecolosophy

Harvard just dropped a truth bomb that changes everything about “clean” homes 🏠 Your gut bacteria are being altered by the air in your…

View on Instagram →
From the founder

90% of Your Life Is Indoors

Italo Campilii · Founder

★★★★★

"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."

Gerardo B.

Verified Buyer

★★★★★

"One of my favorite cleaning products! This box will last you an entire year when used appropriately. Toxin free, versatile, and the citrus smells divine! @doctorchristineb"

Christine B.

Verified Buyer

★★★★★

"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"

@mountain_mothering

Verified Buyer

★★★★★

"I was skeptical at first, having relied on vinegar for my cleaning needs for so long. But I'm thrilled that I finally took the plunge and tried this product! It's been a game-changer. I highly recommend giving it a try - you won't regret it!"

Sharon

Verified Buyer

★★★★★
Verified

"Wow!! what a product! we use it everyday and we feel how well it cleans! My wife and I are conscience about our health and to bring home only the best! Well, we found the best! love it and totally recommend it!"

Matias G.

Verified Buyer

★★★★★
Verified

"The 'Bathroom Glow' bottle stays in my bathroom full-time. I love having a dedicated bottle for this space. The label is so pretty and it works perfectly with the concentrate. Sparkles every time!"

Melissa D.

Verified Buyer

★★★★★
Verified

"I was skeptical at first but this stuff really works! The citrus scent is so much better than those fake chemical smells. My kids have asthma and I feel so much better using this around them."

Anjali M.

Verified Buyer

★★★★★
Verified

"This bottle is my go-to for all-purpose cleaning. The label is cute, the bottle is sturdy, and I love that I can refill it endlessly. Makes cleaning feel less like a chore. Highly recommend!"

Priya N.

Verified Buyer

★★★★★
Verified

"Great bottle for glass cleaning. The trigger works smoothly and the bottle looks nice sitting on my counter. Having dedicated bottles for different tasks keeps me organized. Happy customer!"

Eric L.

Verified Buyer

★★★★★
Verified

"My wife loves this one for the bathroom. The labeling system makes it easy to know which bottle is for what. Quality is excellent and the sprayer has held up perfectly over months of use."

Ryan P.

Verified Buyer

★★★★★
Verified

"Honestly didn't think one product could replace everything under my sink but here we are. The concentrate lasts forever and actually cleans better than my old products. Worth every penny."

Caroline H.

Verified Buyer

★★★★★
Verified

"Best value! I use different concentrations for different areas and having multiple bottles makes it so easy. The 20% discount made this a no-brainer. Super happy with this purchase."

Natalie S.

Verified Buyer

★★★★★
Verified

"Such a cute bottle for bathroom cleaning! I keep it under the sink and it makes me actually WANT to clean my bathroom lol. The label is adorable and the bottle quality is top-notch."

Tasha G.

Verified Buyer

★★★★★
Verified

"This has simplified my cleaning routine SO much. No more buying 10 different products. Just water + concentrate and you're done. Plus it actually works which was my biggest concern."

Taylor E.

Verified Buyer

★★★★★
Verified

"These nozzles are perfect! I bought extras to keep my refill system going. They're durable, spray evenly, and fit all my bottles. At $3 this is a no-brainer. Bought 5 more."

Sarah K.

Verified Buyer

★★★★★

"Smooth triggers, last long. I don't agree with the negative review here. I love cutting the length of my trigger nozzles to the size that fits best for my needs."

Mary

Verified Buyer

★★★★★
Verified

"We have two dogs and I was looking for something effective but safe. This works great for cleaning up after them and I don't worry about them being around it."

Carla A.

Verified Buyer

★★★★★
Verified

"Okay so I've been using this for about 2 months now and I'm still on my first bottle. The value is insane. And it works better than my old Method cleaners."

Emily R.

Verified Buyer

Brand video

Our brand story — clean with love.

@joinecolosophy

What if I told you the film you’re about to watch… led to the creation of an actual company?

View on Instagram →
@joinecolosophy

For years, founder @joinecolosophy battled chronic health challenges - until he discovered something shocking: many “clean” products…

View on Instagram →
@joinecolosophy

Surprised her by cleaning her shoes with the same product I use for my whole home 🏠✨ They came out brand new.

View on Instagram →
@joinecolosophy

Harvard just dropped a truth bomb that changes everything about “clean” homes 🏠 Your gut bacteria are being altered by the air in your…

View on Instagram →
From the founder

90% of Your Life Is Indoors

Italo Campilii · Founder

★★★★★

"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."

Gerardo B.

Verified Buyer

★★★★★

"One of my favorite cleaning products! This box will last you an entire year when used appropriately. Toxin free, versatile, and the citrus smells divine! @doctorchristineb"

Christine B.

Verified Buyer

★★★★★

"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"

@mountain_mothering

Verified Buyer

★★★★★

"I was skeptical at first, having relied on vinegar for my cleaning needs for so long. But I'm thrilled that I finally took the plunge and tried this product! It's been a game-changer. I highly recommend giving it a try - you won't regret it!"

Sharon

Verified Buyer

★★★★★
Verified

"Wow!! what a product! we use it everyday and we feel how well it cleans! My wife and I are conscience about our health and to bring home only the best! Well, we found the best! love it and totally recommend it!"

Matias G.

Verified Buyer

★★★★★
Verified

"The 'Bathroom Glow' bottle stays in my bathroom full-time. I love having a dedicated bottle for this space. The label is so pretty and it works perfectly with the concentrate. Sparkles every time!"

Melissa D.

Verified Buyer

★★★★★
Verified

"I was skeptical at first but this stuff really works! The citrus scent is so much better than those fake chemical smells. My kids have asthma and I feel so much better using this around them."

Anjali M.

Verified Buyer

★★★★★
Verified

"This bottle is my go-to for all-purpose cleaning. The label is cute, the bottle is sturdy, and I love that I can refill it endlessly. Makes cleaning feel less like a chore. Highly recommend!"

Priya N.

Verified Buyer

★★★★★
Verified

"Great bottle for glass cleaning. The trigger works smoothly and the bottle looks nice sitting on my counter. Having dedicated bottles for different tasks keeps me organized. Happy customer!"

Eric L.

Verified Buyer

★★★★★
Verified

"My wife loves this one for the bathroom. The labeling system makes it easy to know which bottle is for what. Quality is excellent and the sprayer has held up perfectly over months of use."

Ryan P.

Verified Buyer

★★★★★
Verified

"Honestly didn't think one product could replace everything under my sink but here we are. The concentrate lasts forever and actually cleans better than my old products. Worth every penny."

Caroline H.

Verified Buyer

★★★★★
Verified

"Best value! I use different concentrations for different areas and having multiple bottles makes it so easy. The 20% discount made this a no-brainer. Super happy with this purchase."

Natalie S.

Verified Buyer

★★★★★
Verified

"Such a cute bottle for bathroom cleaning! I keep it under the sink and it makes me actually WANT to clean my bathroom lol. The label is adorable and the bottle quality is top-notch."

Tasha G.

Verified Buyer

★★★★★
Verified

"This has simplified my cleaning routine SO much. No more buying 10 different products. Just water + concentrate and you're done. Plus it actually works which was my biggest concern."

Taylor E.

Verified Buyer

★★★★★
Verified

"These nozzles are perfect! I bought extras to keep my refill system going. They're durable, spray evenly, and fit all my bottles. At $3 this is a no-brainer. Bought 5 more."

Sarah K.

Verified Buyer

★★★★★

"Smooth triggers, last long. I don't agree with the negative review here. I love cutting the length of my trigger nozzles to the size that fits best for my needs."

Mary

Verified Buyer

★★★★★
Verified

"We have two dogs and I was looking for something effective but safe. This works great for cleaning up after them and I don't worry about them being around it."

Carla A.

Verified Buyer

★★★★★
Verified

"Okay so I've been using this for about 2 months now and I'm still on my first bottle. The value is insane. And it works better than my old Method cleaners."

Emily R.

Verified Buyer