Shop Kits 
Plant-powered. Scientist-made.
What if cleanmeant alive?
One concentrate. 100+ bottles. Zero toxins.
The truth under your sink
The air inside your home is 2–5× more polluted than the air outside.EPA
Your kids crawl through whatever you spray.
“Fragrance” can legally hide dozens of undisclosed chemicals.
The turn
One bottle.Just add water.
It becomes every cleaner you own. 100+ sprays from one concentrate — real ingredients, fully disclosed.
The movement
1,000,000 homes.Cleaned with love.
plastic bottles we aim to keep out of the ocean
CO2 saved per concentrate vs. shipping pre-mixed sprays
spray bottles from a single concentrate
“I fought Crohn’s disease for 23 years. This is personal.” — Italo, founder
Welcome tothe movement.
Choose your kitTrust & Warmth
4.97★ from 293 real homes.
98% rated us five stars. We publish every ingredient — all 8, and what each one does. No masked "fragrance." No synthetic dyes. Small-batch, made with care.
"I’m a scientist and a mom, and I know firsthand the hidden dangers in everyday cleaning products—for our bodies and the planet. It was a true challenge to formulate ingredients that are natural, biodegradable, compatible, and—most importantly—highly effective without compromising health. Our team’s expertise and the support of talented collaborators led to a formula that not only cleans powerfully but is also safe and truly non-toxic. When our first user told us their health stayed more stable—and their homes felt cleaner than ever before, it was one of my proudest moments."
Elizabeth U.
"I've spent 10 years and tons of money trying every 'clean' product from Whole Foods. They never worked, so I'd go back to Clorox. But this concentrate? It's lasted me months, makes my laundry smell like eucalyptus spa, and actually disinfects. No more bleach needed. It works better than Windex, better than everything. I finally found clean ingredients that actually work."
Gerica
"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"
@mountain_mothering
60-Day Love-It Guarantee
Use it in your actual home, on your actual floors. Not the cleanest clean you've ever felt? Full refund, no questions asked.
The Offer
Three kits. One philosophy.
Choose the scent that feels like home. Every kit replaces dozens of toxic cleaners under your sink with one concentrate and three refillable bottles.
