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Ecolosophy Pure Serenity all-purpose cleaning super concentrate

Clean With Love

We believe caring for the people you love should also mean caring for the world they’ll inherit.

So we show every ingredient. We make the bottle last. We turn one concentrate into up to 100 spray bottles.

We just happen to make cleaning concentrate… because it matters.

Get Unscented Oasis — $69

Starts at $19.95 · 1 L concentrate: up to 100 refills, about 50¢ each · 60-day money-back guarantee

★ 4.97 from 72 verified reviews · every ingredient on the label

First, the part nobody tells you

The air inside your home is 2–5× more polluted than the air outside.EPA

Whatever you spray is what stays on the floor they crawl on.

“Fragrance” can legally hide dozens of undisclosed chemicals.

The turn

One bottle.Just add water.

Three bottles, three strengths — light for glass, everyday for counters, strong for grease and grime. One concentrate becomes every cleaner you own. Up to 100 bottles, every ingredient disclosed.

Our vision

A world where caring for our homes and our planet comes naturally.

0M

plastic bottles we aim to keep out of the ocean

0

up to this many refills from a single concentrate

“I fought Crohn’s disease for 23+ years. This is personal.” — Italo, co-founder

Who do you cleanwith love for?

Try it risk-free for 60 days

Clean for 60 days. 60-day money-back guarantee.

Ecolosophy Pure Serenity kit — 1 concentrate bottle and 3 refillable spray bottles

★ 4.97 · 72 verified reviews (Loox) Every ingredient on the label Up to 100 refills per concentrate 60-day money-back guarantee

Ecolosophy Academy · Free

Take the 2-minute quiz. Get your free clean-home path.

Six quick questions about your home. We line up the right free courses, in the right order, with a daily plan to actually finish.

Take the 2-minute quiz

How It Works

Three steps. Three easy mixes.

Just add water. Pick your strength. Clean everything.

1 · STEP 1 0:06
STEP 1

Fill With Water

Fill your reusable spray bottle with filtered water. That's your base.

2 · STEP 2 0:18
STEP 2

Pour One Cap

Half a cap for glass. One full cap for everyday. Two capfuls for bathrooms. Same bottle — three strengths, one easy measure.

3 · STEP 3 0:28
STEP 3

Shake, Spray, Sparkle

Sealed surfaces in every room. Rinse with water anything that goes in a mouth.

The 3 Easy Mixes

One bottle. Three caps. Every surface in your home.

The same concentrate cleans your baby's high chair, your gym shoes, and your grandmother's crystal. The cap on every bottle is your measure. Half a cap for delicate. One cap for everyday. Two caps for bathrooms.

½ CAP
Ecolosophy Crystal Clear 16 oz aluminium spray bottle with its teal label, filled with ½ cap of super concentrate plus water ½ cap + water

Crystal Clear

The light mix

Glass · mirrors · windows · aluminum surfaces

1 CAP
Ecolosophy Everyday Hero 16 oz aluminium spray bottle with its teal label, filled with 1 cap of super concentrate plus water 1 cap + water

Everyday Hero

The do-it-all mix

Surfaces · stains · dishes · grease · car · outdoor

2 CAPS
Ecolosophy Bathroom Glow 16 oz aluminium spray bottle with its teal label, filled with 2 caps of super concentrate plus water 2 caps + water

Bathroom Glow

The strong mix

Toilet · shower · tile · grout

One capful is about ½ tablespoon, per the label. One 33.8 oz concentrate makes up to 100 spray bottles.

That's it. One bottle makes up to 100 refills, about 50¢ each.

Get Your Kit →

Inside the Bottle

Give Power to Nature.

Every ingredient earns its place. Tap or hover any card to see why it's in there.

Eucalyptus Essential Oil

Eucalyptus Essential Oil

Signature scent

A clean, cool scent

Eucalyptus essential oil gives Pure Serenity its fresh, cool scent, with no synthetic fragrance added.

Rosemary Essential Oil

Rosemary Essential Oil

Herbal complement

An herbal note

Rosemary essential oil rounds out the eucalyptus with a savory, herbal note.

🫧

Sodium Methyl 2-Sulfolaurate + Disodium 2-Sulfolaurate

Surfactant

Lifts grease and dirt

The main cleaning agent. Surfactants surround oily soil so a wipe or rinse carries it away.

🧼

Lauryl Alcohol Ethoxylate (POE-7)

Surfactant

Helps cut through grease

A second surfactant that works with the first to loosen greasy, stuck-on soil.

🫧

Lauryl/Myristyl Amidopropylamine Oxide

Surfactant

Rounds out the cleaning blend

A mild surfactant that supports the other cleaning agents and helps the formula rinse cleanly.

💠

Polysorbate 20

Emulsifier

Keeps the blend mixed

Helps oils and water stay blended together, so the formula stays smooth in the bottle.

Citric Acid

Citric Acid

pH adjuster

Helps with mineral build-up

Helps keep the formula at a neutral pH (6.5-7.5) and can help loosen mineral spots.

💧

Glycerin

Humectant

Helps the formula stay smooth

A common humectant that attracts moisture and helps keep the concentrate smooth.

🧂

Baking Soda

Buffer

A gentle helper

Sodium bicarbonate. A familiar kitchen ingredient that helps balance the formula.

Water

Water

Concentrate base

The base of the formula

Water is the first ingredient on the label. You add more at home, and that is how one bottle becomes up to 100 refills.

Radical Transparency

What's never NOT in here.

Most "green" brands tell you what's in. We tell you what we refused to add.

Synthetic fragrance

No "parfum", no masking agents

Parabens

No paraben preservatives

Phthalates

None in the formula

SLS / SLES

Not in the ingredient list

Bleach / Chlorine

Not in the ingredient list

Ammonia / Quats

No quaternary ammonium

Synthetic dyes

No artificial color

Formaldehyde releasers

Not in the ingredient list

Triclosan

Not in the ingredient list

Methylisothiazolinone

Not in the ingredient list

EDTA

Not in the ingredient list

The Real Difference

See Why Families Are Switching

What is on our label. To compare, read the label on any other cleaner and check its ingredient list.

Feature Ecolosophy
Fragrance-free option (Unscented Oasis) ✓
No quats ✓
No dyes ✓
No chlorine bleach ✓
No ammonia ✓
No parabens ✓
No phthalates ✓
No triclosan ✓
Expected to be readily biodegradable (per the manufacturer SDS) ✓
Every ingredient on the label ✓
Scented only with essential oils (Unscented: none) ✓
Refillable (up to 100 refills) ✓
Removes dirt, grease and grime ✓

Trust & Warmth

Rated 4.97 out of 5 across 72 reviews.

97% rated us five stars. We publish every ingredient — and what each one does. No masked "fragrance." No synthetic dyes. Small-batch, made with care.

"I’m a scientist and a mom, and I know firsthand the hidden dangers in everyday cleaning products—for our bodies and the planet. It was a true challenge to formulate ingredients that are natural, biodegradable, compatible, and—most importantly—highly effective without compromising health. Our team’s expertise and the support of talented collaborators led to a formula that not only cleans powerfully but is also safe and truly non-toxic. When our first user told us their health stayed more stable—and their homes felt cleaner than ever before, it was one of my proudest moments."

Elizabeth U.

"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"

@mountain_mothering

"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."

Gerardo B.

60-Day Money-Back Guarantee

Use it in your actual home, on your actual floors. Not the cleanest clean you've ever felt? 60-day money-back guarantee.

As featured in

Fox News
CBS News
NBC News
USA Today
Yahoo Finance
MarketWatch
Benzinga
Digital Journal

Why We Built This

Four people read the same label and none of us could live with it.

Ecolosophy has four founders. Not one story with three names underneath it — four reasons that happened to land on the same kitchen table.

  1. Italo Campilii, co-founder of Ecolosophy

    Italo Campilii

    Co-Founder · Brand & Systems

    I've lived with Crohn's disease for 23+ years. Somewhere around hospital visit forty-something I started reading the label on everything in my own home. I never got a straight answer from the back of a spray bottle. So we printed ours on the front.
  2. Elizabeth Uria, co-founder of Ecolosophy

    Elizabeth Uria

    Co-Founder

  3. John Vargas, co-founder of Ecolosophy

    John Vargas

    Co-Founder · Strategy & Governance

    Decades at Apple, across the US and Latin America, taught me one thing worth repeating: you either build something you'd put your own name on, or you don't build it. My name is on this one.
  4. Miguel Valdivia, co-founder of Ecolosophy

    Miguel Valdivia

    Co-Founder · Manufacturing & Supply

    Small-batch, made with care. I'd rather make less of it and know exactly what went into the drum than make a lot of it and have to look something up.

Here is the part nobody on the shelf will print: one word — fragrance — can legally stand in for hundreds of ingredients, and no one has to tell you which ones. We tell you anyway. Every ingredient, on the page, before you buy.

— Italo, Elizabeth, John & Miguel

Read the full story →

The Offer

Three kits. One philosophy.

Choose the scent that feels like home. Every kit replaces the whole cluttered lineup under your sink with one concentrate and three refillable bottles.

Introductory pricing — while supplies last.

Clean your home with it for 60 days. If Ecolosophy doesn’t replace what’s under your sink, see our 60-day money-back guarantee.

Already have the bottles? Refill concentrate, $49.99 · New here? Try a $19.95 mini

Real Stories

Real People. Real Results.

Customer videos, founder reels, verified reviews — tap any video to unmute.

Brand video

Our brand story — clean with love.

@joinecolosophy

What if I told you the film you’re about to watch… led to the creation of an actual company?

View on Instagram →
@joinecolosophy

Why we started Ecolosophy: reading every label in our own home, and wanting a cleaner whose ingredients we could actually see.

View on Instagram →
@joinecolosophy

Surprised her by cleaning her shoes with the same product I use for my whole home 🏠✨ They came out brand new.

View on Instagram →
@joinecolosophy

What's in the air at home? A look at indoor air, and every ingredient on our label 🏠

View on Instagram →
From the founder

90% of Your Life Is Indoors

Italo Campilii · Founder

★★★★★

"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."

Gerardo B.

Verified Buyer

★★★★★

"One of my favorite cleaning products! This box will last you an entire year when used appropriately. […] Versatile, and the citrus smells divine! @doctorchristineb"

Christine B.

Verified Buyer

★★★★★

"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"

@mountain_mothering

Verified Buyer

★★★★★

"I was skeptical at first, having relied on vinegar for my cleaning needs for so long. But I'm thrilled that I finally took the plunge and tried this product! It's been a game-changer. I highly recommend giving it a try - you won't regret it!"

Sharon

Verified Buyer

★★★★★
Verified

"Wow!! what a product! we use it everyday and we feel how well it cleans! My wife and I are conscience about our health and to bring home only the best! Well, we found the best! love it and totally recommend it!"

Matias G.

Verified Buyer

★★★★★
Verified

"The 'Bathroom Glow' bottle stays in my bathroom full-time. I love having a dedicated bottle for this space. The label is so pretty and it works perfectly with the concentrate. Sparkles every time!"

Melissa D.

Verified Buyer

★★★★★
Verified

"I was skeptical at first but this stuff really works! The citrus scent is so much better than those fake chemical smells. […]"

Anjali M.

Verified Buyer

★★★★★
Verified

"This bottle is my go-to for all-purpose cleaning. The label is cute, the bottle is sturdy, and I love that I can refill it endlessly. Makes cleaning feel less like a chore. Highly recommend!"

Priya N.

Verified Buyer

★★★★★
Verified

"Great bottle for glass cleaning. The trigger works smoothly and the bottle looks nice sitting on my counter. Having dedicated bottles for different tasks keeps me organized. Happy customer!"

Eric L.

Verified Buyer

★★★★★
Verified

"My wife loves this one for the bathroom. The labeling system makes it easy to know which bottle is for what. Quality is excellent and the sprayer has held up perfectly over months of use."

Ryan P.

Verified Buyer

★★★★★
Verified

"Honestly didn't think one product could replace everything under my sink but here we are. The concentrate lasts forever and actually cleans better than my old products. Worth every penny."

Caroline H.

Verified Buyer

★★★★★
Verified

"Best value! I use different concentrations for different areas and having multiple bottles makes it so easy. The 20% discount made this a no-brainer. Super happy with this purchase."

Natalie S.

Verified Buyer

★★★★★
Verified

"Such a cute bottle for bathroom cleaning! I keep it under the sink and it makes me actually WANT to clean my bathroom lol. The label is adorable and the bottle quality is top-notch."

Tasha G.

Verified Buyer

★★★★★
Verified

"This has simplified my cleaning routine SO much. No more buying 10 different products. Just water + concentrate and you're done. Plus it actually works which was my biggest concern."

Taylor E.

Verified Buyer

★★★★★
Verified

"These nozzles are perfect! I bought extras to keep my refill system going. They're durable, spray evenly, and fit all my bottles. At $3 this is a no-brainer. Bought 5 more."

Sarah K.

Verified Buyer

★★★★★

"Smooth triggers, last long. I don't agree with the negative review here. I love cutting the length of my trigger nozzles to the size that fits best for my needs."

Mary

Verified Buyer

★★★★★
Verified

"We have two dogs and I was looking for something effective but safe. This works great for cleaning up after them and I don't worry about them being around it."

Carla A.

Verified Buyer

★★★★★
Verified

"Okay so I've been using this for about 2 months now and I'm still on my first bottle. The value is insane. And it works better than my old Method cleaners."

Emily R.

Verified Buyer

Brand video

Our brand story — clean with love.

@joinecolosophy

What if I told you the film you’re about to watch… led to the creation of an actual company?

View on Instagram →
@joinecolosophy

Why we started Ecolosophy: reading every label in our own home, and wanting a cleaner whose ingredients we could actually see.

View on Instagram →
@joinecolosophy

Surprised her by cleaning her shoes with the same product I use for my whole home 🏠✨ They came out brand new.

View on Instagram →
@joinecolosophy

What's in the air at home? A look at indoor air, and every ingredient on our label 🏠

View on Instagram →
From the founder

90% of Your Life Is Indoors

Italo Campilii · Founder

★★★★★

"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."

Gerardo B.

Verified Buyer

★★★★★

"One of my favorite cleaning products! This box will last you an entire year when used appropriately. […] Versatile, and the citrus smells divine! @doctorchristineb"

Christine B.

Verified Buyer

★★★★★

"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"

@mountain_mothering

Verified Buyer

★★★★★

"I was skeptical at first, having relied on vinegar for my cleaning needs for so long. But I'm thrilled that I finally took the plunge and tried this product! It's been a game-changer. I highly recommend giving it a try - you won't regret it!"

Sharon

Verified Buyer

★★★★★
Verified

"Wow!! what a product! we use it everyday and we feel how well it cleans! My wife and I are conscience about our health and to bring home only the best! Well, we found the best! love it and totally recommend it!"

Matias G.

Verified Buyer

★★★★★
Verified

"The 'Bathroom Glow' bottle stays in my bathroom full-time. I love having a dedicated bottle for this space. The label is so pretty and it works perfectly with the concentrate. Sparkles every time!"

Melissa D.

Verified Buyer

★★★★★
Verified

"I was skeptical at first but this stuff really works! The citrus scent is so much better than those fake chemical smells. […]"

Anjali M.

Verified Buyer

★★★★★
Verified

"This bottle is my go-to for all-purpose cleaning. The label is cute, the bottle is sturdy, and I love that I can refill it endlessly. Makes cleaning feel less like a chore. Highly recommend!"

Priya N.

Verified Buyer

★★★★★
Verified

"Great bottle for glass cleaning. The trigger works smoothly and the bottle looks nice sitting on my counter. Having dedicated bottles for different tasks keeps me organized. Happy customer!"

Eric L.

Verified Buyer

★★★★★
Verified

"My wife loves this one for the bathroom. The labeling system makes it easy to know which bottle is for what. Quality is excellent and the sprayer has held up perfectly over months of use."

Ryan P.

Verified Buyer

★★★★★
Verified

"Honestly didn't think one product could replace everything under my sink but here we are. The concentrate lasts forever and actually cleans better than my old products. Worth every penny."

Caroline H.

Verified Buyer

★★★★★
Verified

"Best value! I use different concentrations for different areas and having multiple bottles makes it so easy. The 20% discount made this a no-brainer. Super happy with this purchase."

Natalie S.

Verified Buyer

★★★★★
Verified

"Such a cute bottle for bathroom cleaning! I keep it under the sink and it makes me actually WANT to clean my bathroom lol. The label is adorable and the bottle quality is top-notch."

Tasha G.

Verified Buyer

★★★★★
Verified

"This has simplified my cleaning routine SO much. No more buying 10 different products. Just water + concentrate and you're done. Plus it actually works which was my biggest concern."

Taylor E.

Verified Buyer

★★★★★
Verified

"These nozzles are perfect! I bought extras to keep my refill system going. They're durable, spray evenly, and fit all my bottles. At $3 this is a no-brainer. Bought 5 more."

Sarah K.

Verified Buyer

★★★★★

"Smooth triggers, last long. I don't agree with the negative review here. I love cutting the length of my trigger nozzles to the size that fits best for my needs."

Mary

Verified Buyer

★★★★★
Verified

"We have two dogs and I was looking for something effective but safe. This works great for cleaning up after them and I don't worry about them being around it."

Carla A.

Verified Buyer

★★★★★
Verified

"Okay so I've been using this for about 2 months now and I'm still on my first bottle. The value is insane. And it works better than my old Method cleaners."

Emily R.

Verified Buyer

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