Eucalyptus Essential Oil
Signature scent
A clean, cool scent
Eucalyptus essential oil gives Pure Serenity its fresh, cool scent, with no synthetic fragrance added.
Shop Kits
Clean With Love
So we show every ingredient. We make the bottle last. We turn one concentrate into up to 100 spray bottles.
We just happen to make cleaning concentrate… because it matters.
Starts at $19.95 · 1 L concentrate: up to 100 refills, about 50¢ each · 60-day money-back guarantee
★ 4.97 from 72 verified reviews · every ingredient on the label
First, the part nobody tells you
The air inside your home is 2–5× more polluted than the air outside.EPA
Whatever you spray is what stays on the floor they crawl on.
“Fragrance” can legally hide dozens of undisclosed chemicals.
The turn
Three bottles, three strengths — light for glass, everyday for counters, strong for grease and grime. One concentrate becomes every cleaner you own. Up to 100 bottles, every ingredient disclosed.
Our vision
plastic bottles we aim to keep out of the ocean
up to this many refills from a single concentrate
“I fought Crohn’s disease for 23+ years. This is personal.” — Italo, co-founder
Clean for 60 days. 60-day money-back guarantee.
★ 4.97 · 72 verified reviews (Loox) Every ingredient on the label Up to 100 refills per concentrate 60-day money-back guarantee
Ecolosophy Academy · Free
Six quick questions about your home. We line up the right free courses, in the right order, with a daily plan to actually finish.
Take the 2-minute quizHow It Works
Just add water. Pick your strength. Clean everything.
Fill your reusable spray bottle with filtered water. That's your base.
Half a cap for glass. One full cap for everyday. Two capfuls for bathrooms. Same bottle — three strengths, one easy measure.
Sealed surfaces in every room. Rinse with water anything that goes in a mouth.
The 3 Easy Mixes
The same concentrate cleans your baby's high chair, your gym shoes, and your grandmother's crystal. The cap on every bottle is your measure. Half a cap for delicate. One cap for everyday. Two caps for bathrooms.
½ cap + water
The light mix
Glass · mirrors · windows · aluminum surfaces
1 cap + water
The do-it-all mix
Surfaces · stains · dishes · grease · car · outdoor
2 caps + water
The strong mix
Toilet · shower · tile · grout
One capful is about ½ tablespoon, per the label. One 33.8 oz concentrate makes up to 100 spray bottles.
That's it. One bottle makes up to 100 refills, about 50¢ each.
Get Your Kit →Inside the Bottle
Every ingredient earns its place. Tap or hover any card to see why it's in there.
Signature scent
A clean, cool scent
Eucalyptus essential oil gives Pure Serenity its fresh, cool scent, with no synthetic fragrance added.
Herbal complement
An herbal note
Rosemary essential oil rounds out the eucalyptus with a savory, herbal note.
Surfactant
Lifts grease and dirt
The main cleaning agent. Surfactants surround oily soil so a wipe or rinse carries it away.
Surfactant
Helps cut through grease
A second surfactant that works with the first to loosen greasy, stuck-on soil.
Surfactant
Rounds out the cleaning blend
A mild surfactant that supports the other cleaning agents and helps the formula rinse cleanly.
Emulsifier
Keeps the blend mixed
Helps oils and water stay blended together, so the formula stays smooth in the bottle.
pH adjuster
Helps with mineral build-up
Helps keep the formula at a neutral pH (6.5-7.5) and can help loosen mineral spots.
Humectant
Helps the formula stay smooth
A common humectant that attracts moisture and helps keep the concentrate smooth.
Buffer
A gentle helper
Sodium bicarbonate. A familiar kitchen ingredient that helps balance the formula.
Concentrate base
The base of the formula
Water is the first ingredient on the label. You add more at home, and that is how one bottle becomes up to 100 refills.
Radical Transparency
Most "green" brands tell you what's in. We tell you what we refused to add.
Synthetic fragrance
No "parfum", no masking agents
Parabens
No paraben preservatives
Phthalates
None in the formula
SLS / SLES
Not in the ingredient list
Bleach / Chlorine
Not in the ingredient list
Ammonia / Quats
No quaternary ammonium
Synthetic dyes
No artificial color
Formaldehyde releasers
Not in the ingredient list
Triclosan
Not in the ingredient list
Methylisothiazolinone
Not in the ingredient list
EDTA
Not in the ingredient list
The Real Difference
What is on our label. To compare, read the label on any other cleaner and check its ingredient list.
See how we stack up name-for-name against Blueland, Branch Basics, Seventh Generation, Better Life, Ecover, Molly's Suds, Puracy, Grove Co, and Mrs. Meyer's, or read the full 9 Best Non-Toxic Cleaning Products of 2026 round-up.
Trust & Warmth
97% rated us five stars. We publish every ingredient — and what each one does. No masked "fragrance." No synthetic dyes. Small-batch, made with care.
"I’m a scientist and a mom, and I know firsthand the hidden dangers in everyday cleaning products—for our bodies and the planet. It was a true challenge to formulate ingredients that are natural, biodegradable, compatible, and—most importantly—highly effective without compromising health. Our team’s expertise and the support of talented collaborators led to a formula that not only cleans powerfully but is also safe and truly non-toxic. When our first user told us their health stayed more stable—and their homes felt cleaner than ever before, it was one of my proudest moments."
Elizabeth U.
"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"
@mountain_mothering
"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."
Gerardo B.
60-Day Money-Back Guarantee
Use it in your actual home, on your actual floors. Not the cleanest clean you've ever felt? 60-day money-back guarantee.
Why We Built This
Ecolosophy has four founders. Not one story with three names underneath it — four reasons that happened to land on the same kitchen table.
Co-Founder · Brand & Systems
I've lived with Crohn's disease for 23+ years. Somewhere around hospital visit forty-something I started reading the label on everything in my own home. I never got a straight answer from the back of a spray bottle. So we printed ours on the front.
Co-Founder
Co-Founder · Strategy & Governance
Decades at Apple, across the US and Latin America, taught me one thing worth repeating: you either build something you'd put your own name on, or you don't build it. My name is on this one.
Co-Founder · Manufacturing & Supply
Small-batch, made with care. I'd rather make less of it and know exactly what went into the drum than make a lot of it and have to look something up.
Here is the part nobody on the shelf will print: one word — fragrance — can legally stand in for hundreds of ingredients, and no one has to tell you which ones. We tell you anyway. Every ingredient, on the page, before you buy.
— Italo, Elizabeth, John & Miguel
Read the full story →The Offer
Choose the scent that feels like home. Every kit replaces the whole cluttered lineup under your sink with one concentrate and three refillable bottles.
Introductory pricing — while supplies last.
Pure Serenity
Pure Serenity (Eucalyptus & Rosemary)
$69.00
60-day money-back guarantee
See Pure Serenity — $69
Citrus Burst
Citrus Burst (Orange Essential Oil)
$69.00
60-day money-back guarantee
See Citrus Burst — $69
Unscented Oasis
Unscented Oasis (Fragrance-Free)
$69.00
60-day money-back guarantee
Get Unscented Oasis — $69Clean your home with it for 60 days. If Ecolosophy doesn’t replace what’s under your sink, see our 60-day money-back guarantee.
Already have the bottles? Refill concentrate, $49.99 · New here? Try a $19.95 mini
Real Stories
Customer videos, founder reels, verified reviews — tap any video to unmute.
Our brand story — clean with love.
What if I told you the film you’re about to watch… led to the creation of an actual company?
View on Instagram →@joinecolosophy 🌱 The future of CLEAN ingredients.
View on Instagram →Why we started Ecolosophy: reading every label in our own home, and wanting a cleaner whose ingredients we could actually see.
View on Instagram →Surprised her by cleaning her shoes with the same product I use for my whole home 🏠✨ They came out brand new.
View on Instagram →Two months.
View on Instagram →What's really in your cleaning routine? Read the label with us.
View on Instagram →🚨 This will change how you think about your morning routine forever.
View on Instagram →What's in the air at home? A look at indoor air, and every ingredient on our label 🏠
View on Instagram →90% of Your Life Is Indoors
Italo Campilii · Founder
"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."
Gerardo B.
Verified Buyer
"One of my favorite cleaning products! This box will last you an entire year when used appropriately. […] Versatile, and the citrus smells divine! @doctorchristineb"
Christine B.
Verified Buyer
"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"
@mountain_mothering
Verified Buyer
"I was skeptical at first, having relied on vinegar for my cleaning needs for so long. But I'm thrilled that I finally took the plunge and tried this product! It's been a game-changer. I highly recommend giving it a try - you won't regret it!"
Sharon
Verified Buyer
"Wow!! what a product! we use it everyday and we feel how well it cleans! My wife and I are conscience about our health and to bring home only the best! Well, we found the best! love it and totally recommend it!"
Matias G.
Verified Buyer
"The 'Bathroom Glow' bottle stays in my bathroom full-time. I love having a dedicated bottle for this space. The label is so pretty and it works perfectly with the concentrate. Sparkles every time!"
Melissa D.
Verified Buyer
"I was skeptical at first but this stuff really works! The citrus scent is so much better than those fake chemical smells. […]"
Anjali M.
Verified Buyer
"This bottle is my go-to for all-purpose cleaning. The label is cute, the bottle is sturdy, and I love that I can refill it endlessly. Makes cleaning feel less like a chore. Highly recommend!"
Priya N.
Verified Buyer
"Great bottle for glass cleaning. The trigger works smoothly and the bottle looks nice sitting on my counter. Having dedicated bottles for different tasks keeps me organized. Happy customer!"
Eric L.
Verified Buyer
"My wife loves this one for the bathroom. The labeling system makes it easy to know which bottle is for what. Quality is excellent and the sprayer has held up perfectly over months of use."
Ryan P.
Verified Buyer
"Honestly didn't think one product could replace everything under my sink but here we are. The concentrate lasts forever and actually cleans better than my old products. Worth every penny."
Caroline H.
Verified Buyer
"Best value! I use different concentrations for different areas and having multiple bottles makes it so easy. The 20% discount made this a no-brainer. Super happy with this purchase."
Natalie S.
Verified Buyer
"Such a cute bottle for bathroom cleaning! I keep it under the sink and it makes me actually WANT to clean my bathroom lol. The label is adorable and the bottle quality is top-notch."
Tasha G.
Verified Buyer
"This has simplified my cleaning routine SO much. No more buying 10 different products. Just water + concentrate and you're done. Plus it actually works which was my biggest concern."
Taylor E.
Verified Buyer
"These nozzles are perfect! I bought extras to keep my refill system going. They're durable, spray evenly, and fit all my bottles. At $3 this is a no-brainer. Bought 5 more."
Sarah K.
Verified Buyer
"Smooth triggers, last long. I don't agree with the negative review here. I love cutting the length of my trigger nozzles to the size that fits best for my needs."
Mary
Verified Buyer
"We have two dogs and I was looking for something effective but safe. This works great for cleaning up after them and I don't worry about them being around it."
Carla A.
Verified Buyer
"Okay so I've been using this for about 2 months now and I'm still on my first bottle. The value is insane. And it works better than my old Method cleaners."
Emily R.
Verified Buyer
Our brand story — clean with love.
What if I told you the film you’re about to watch… led to the creation of an actual company?
View on Instagram →@joinecolosophy 🌱 The future of CLEAN ingredients.
View on Instagram →Why we started Ecolosophy: reading every label in our own home, and wanting a cleaner whose ingredients we could actually see.
View on Instagram →Surprised her by cleaning her shoes with the same product I use for my whole home 🏠✨ They came out brand new.
View on Instagram →Two months.
View on Instagram →What's really in your cleaning routine? Read the label with us.
View on Instagram →🚨 This will change how you think about your morning routine forever.
View on Instagram →What's in the air at home? A look at indoor air, and every ingredient on our label 🏠
View on Instagram →90% of Your Life Is Indoors
Italo Campilii · Founder
"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."
Gerardo B.
Verified Buyer
"One of my favorite cleaning products! This box will last you an entire year when used appropriately. […] Versatile, and the citrus smells divine! @doctorchristineb"
Christine B.
Verified Buyer
"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"
@mountain_mothering
Verified Buyer
"I was skeptical at first, having relied on vinegar for my cleaning needs for so long. But I'm thrilled that I finally took the plunge and tried this product! It's been a game-changer. I highly recommend giving it a try - you won't regret it!"
Sharon
Verified Buyer
"Wow!! what a product! we use it everyday and we feel how well it cleans! My wife and I are conscience about our health and to bring home only the best! Well, we found the best! love it and totally recommend it!"
Matias G.
Verified Buyer
"The 'Bathroom Glow' bottle stays in my bathroom full-time. I love having a dedicated bottle for this space. The label is so pretty and it works perfectly with the concentrate. Sparkles every time!"
Melissa D.
Verified Buyer
"I was skeptical at first but this stuff really works! The citrus scent is so much better than those fake chemical smells. […]"
Anjali M.
Verified Buyer
"This bottle is my go-to for all-purpose cleaning. The label is cute, the bottle is sturdy, and I love that I can refill it endlessly. Makes cleaning feel less like a chore. Highly recommend!"
Priya N.
Verified Buyer
"Great bottle for glass cleaning. The trigger works smoothly and the bottle looks nice sitting on my counter. Having dedicated bottles for different tasks keeps me organized. Happy customer!"
Eric L.
Verified Buyer
"My wife loves this one for the bathroom. The labeling system makes it easy to know which bottle is for what. Quality is excellent and the sprayer has held up perfectly over months of use."
Ryan P.
Verified Buyer
"Honestly didn't think one product could replace everything under my sink but here we are. The concentrate lasts forever and actually cleans better than my old products. Worth every penny."
Caroline H.
Verified Buyer
"Best value! I use different concentrations for different areas and having multiple bottles makes it so easy. The 20% discount made this a no-brainer. Super happy with this purchase."
Natalie S.
Verified Buyer
"Such a cute bottle for bathroom cleaning! I keep it under the sink and it makes me actually WANT to clean my bathroom lol. The label is adorable and the bottle quality is top-notch."
Tasha G.
Verified Buyer
"This has simplified my cleaning routine SO much. No more buying 10 different products. Just water + concentrate and you're done. Plus it actually works which was my biggest concern."
Taylor E.
Verified Buyer
"These nozzles are perfect! I bought extras to keep my refill system going. They're durable, spray evenly, and fit all my bottles. At $3 this is a no-brainer. Bought 5 more."
Sarah K.
Verified Buyer
"Smooth triggers, last long. I don't agree with the negative review here. I love cutting the length of my trigger nozzles to the size that fits best for my needs."
Mary
Verified Buyer
"We have two dogs and I was looking for something effective but safe. This works great for cleaning up after them and I don't worry about them being around it."
Carla A.
Verified Buyer
"Okay so I've been using this for about 2 months now and I'm still on my first bottle. The value is insane. And it works better than my old Method cleaners."
Emily R.
Verified Buyer
Free · 7 days
One room, one easy swap a day, straight to your inbox. No selling, just small changes that fit a real week.
Launching soon
We're making this product in small batches. Drop your email and we will write the moment it ships.
We'll email the second it launches.