Ecolosophy Pure Serenity all-purpose cleaning super concentrate

Nothing harmful should be left behind.

One bottle replaces everything under your sink.

Name: Ecolosophy All-Purpose Cleaning Concentrate
Brand: Ecolosophy
SKU: ECO-001
Price: 69.00 USD
Availability: InStock
Rating: 4.97 (72 reviews)

A plant-based concentrate — just add water. 100+ spray bottles from one $69 kit, and every one of the 8 ingredients printed on the label. Cleans the floor. Leaves nothing you’d worry about behind.

Try it risk-free for 60 days

$69 introductory kit · 60-day full refund · free shipping

First, the part nobody tells you

The air inside your home is 2–5× more polluted than the air outside.^EPA

Whatever you spray is what stays on the floor they crawl on.

“Fragrance” can legally hide dozens of undisclosed chemicals.

The turn

One bottle.Just add water.

Three bottles, three strengths — light for glass, everyday for counters, strong for grease and grime. One concentrate becomes every cleaner you own. 100+ bottles, every ingredient disclosed.

The movement

1,000,000 homes.Cleaned with love.

plastic bottles we aim to keep out of the ocean

0lbs

CO2 saved per concentrate vs. shipping pre-mixed sprays

spray bottles from a single concentrate

“I fought Crohn’s disease for 23+ years. This is personal.” — Italo, co-founder

Welcome tothe movement.

Try it risk-free for 60 days

Clean for 60 days. If it doesn’t replace what’s under your sink, full refund.

Ecolosophy Pure Serenity kit — 1 concentrate bottle and 3 refillable spray bottles

How It Works

Three steps. Three easy mixes.

Just add water. Pick your strength. Clean everything.

1 · STEP 1 0:06

STEP 1

Fill With Water

Fill your reusable spray bottle with filtered water. That's your base.

2 · STEP 2 0:18

STEP 2

Pour One Cap

Half a cap for glass. One full cap for everyday. Two to three caps for bathrooms and tough jobs. Same bottle — three strengths, one easy measure.

3 · STEP 3 0:28

STEP 3

Shake, Spray, Sparkle

Every surface, every room. Safe for the whole family — including the dog who licks the floor.

The 3 Easy Mixes

One bottle. Three caps. Every surface in your home.

The same concentrate cleans your baby's high chair, your gym shoes, and your grandmother's crystal. The cap on every bottle is your measure. Half a cap for delicate. One cap for everyday. Two-to-three caps for tough.

½ CAP

½ cap + water

Crystal Clear

The light mix

Glass · mirrors · screens · stainless steel · baby gear · anything streak-prone

1 CAP

1 cap + water

Everyday Hero

The do-it-all mix

Counters · kitchen tables · floors · toys · cabinets · the 90% of cleaning

2–3 CAPS

2–3 caps + water

Bathroom Glow

The strong mix

Bathrooms · tile · stovetops · grease · garbage cans · outdoor furniture

One cap = approximately 1 teaspoon. One 33.8 oz concentrate makes 100+ spray bottles.

That's it. One bottle makes 100+ refills at under $0.49 each. Store-bought sprays run $3–6 a bottle, so a family that goes through one concentrate a year keeps $300–500 they used to spend under the sink.

Get Your Kit →

Inside the Bottle

Give Power to Nature.

Every ingredient earns its place. Hover any card to see why it's in there.

Steam-Distilled Eucalyptus Oil

Signature scent

Clears the air, calms the room

Steam-distilled from eucalyptus leaves. Naturally aromatic. The same note used in spa steam rooms — a clean, cool finish that lingers without overpowering.

Steam-Distilled Rosemary Oil

Herbal complement

A garden in a bottle

Rosemary essential oil rounds out the eucalyptus — adds a savory, herbal warmth so the formula smells alive rather than medicinal.

Coco-Glucoside

Plant surfactant

Nature's degreaser

Derived from coconut oil + fruit sugars. Surrounds and lifts oily soils so a simple rinse carries them away. No petroleum, no sulfates, no quaternary ammonium.

Decyl Glucoside

Plant surfactant

Soft on skin, tough on grime

Corn-derived sugar surfactant. Bridges oil and water so the formula stays effective at low dilutions — without irritation. Eczema-safe at this level.

Sodium Coco-Sulfate

Foaming agent

The clean lather

Coconut + sugarcane derived. The "foam" you see when cleaning — but biodegradable and mild, unlike SLS / SLES used in conventional cleaners.

Sodium Citrate

Chelating agent

Softens hard water

The salt of citric acid. Binds with calcium + magnesium in tap water so soap doesn't leave behind that streaky film. Lets the formula work in any water hardness.

Citric Acid

pH balancer

Cuts mineral build-up

Naturally derived from citrus. Keeps the formula at the right pH so it cleans without etching surfaces. Quietly dissolves hard-water spots too.

Glycerin

Skin-protector

Why your hands stay soft

Vegetable-derived (typically from olive or palm-free sources). A humectant — pulls moisture into your skin while you clean. Conventional cleaners strip oils; this one returns them.

Sodium Chloride

Natural thickener

Salt, not synthetic gum

Food-grade salt. Gives the concentrate just enough body to dilute cleanly. Cheap synthetic thickeners (xanthan, carbomer) get used in most cleaners because they're cheaper — but salt does the same job, naturally.

Plant Preservatives

Caprylyl glycol + sorbate

Shelf-stable, no parabens

Caprylyl glycol (coconut-derived) + potassium sorbate + sodium benzoate. Food-grade preservatives — no parabens, no methylisothiazolinone, no formaldehyde releasers. Keeps the formula stable for 24 months.

Purified Water

Concentrate base

The honest 90%

Filtered, deionized water. Most "cleaners" are mostly water shipped in plastic. We let you add yours at home — that's how one bottle becomes 100+.

Radical Transparency

What's never NOT in here.

Most "green" brands tell you what's in. We tell you what we refused to add.

Synthetic fragrance

No "parfum", no masking agents

Parabens

No hormone-mimicking preservatives

Phthalates

No plasticizer carriers

SLS / SLES

No harsh sulfates

Bleach / Chlorine

Won't fume your kitchen

Ammonia / Quats

No quaternary ammonium

Synthetic dyes

No artificial color

Formaldehyde releasers

No DMDM, quaternium-15, etc.

Triclosan

No banned antimicrobials

PFAS / Forever chemicals

Zero per- or polyfluoroalkyls

1,4-Dioxane

No carcinogenic byproducts

Methylisothiazolinone

No MIT/MCI contact allergens

EDTA

No persistent chelators in waterways

Optical brighteners

No fluorescent residue on surfaces

Petroleum solvents

No 2-butoxyethanol, no glycol ethers

Animal testing

Never tested on animals

The Real Difference

See Why Families Are Switching

Compare what's really in your cleaning products.

Feature	Ecolosophy	Other "Green" Brands	Traditional Cleaners	Bleach
Fragrance-Free Option	✓	✗	✗	✗
NO Preservatives	✓	✗	✗	✗
NO Quats	✓	✗	✗	✗
NO Dyes	✓	✗	✗	✗
Plant-Based Surfactants	✓	✓	✗	✗
NO Sulfates	✓	✗	✗	✗
NO SLS / SLES	✓	✗	✗	✗
NO Chlorine	✓	✓	✗	✗
NO Ammonia	✓	✓	✗	✗
NO Parabens	✓	✗	✗	✗
NO Triclosan	✓	✓	✗	✗
NO Formaldehyde	✓	✗	✗	✗
NO GMOs	✓	✗	✗	✗
NO Phthalates	✓	✗	✗	✗
Biodegradable	✓	✓	✗	✗
Every Ingredient Published (all 8)	✓	✗	✗	✗
Cruelty-Free	✓	✓	✗	✗
100% Natural Essential Oils	✓	✗	✗	✗
Refillable (100+ Refills)	✓	✗	✗	✗
Effectively Removes Dirt & Residue	✓	✗	✗	✗

Shop Ecolosophy →

See how we stack up name-for-name against Blueland, Branch Basics, Seventh Generation, Better Life, Ecover, Molly's Suds, Puracy, Grove Co, and Mrs. Meyer's, or read the full 9 Best Non-Toxic Cleaning Products of 2026 round-up.

Trust & Warmth

Rated 4.97 out of 5 across 72 reviews.

97% rated us five stars. We publish every ingredient — all 8, and what each one does. No masked "fragrance." No synthetic dyes. Small-batch, made with care.

"I’m a scientist and a mom, and I know firsthand the hidden dangers in everyday cleaning products—for our bodies and the planet. It was a true challenge to formulate ingredients that are natural, biodegradable, compatible, and—most importantly—highly effective without compromising health. Our team’s expertise and the support of talented collaborators led to a formula that not only cleans powerfully but is also safe and truly non-toxic. When our first user told us their health stayed more stable—and their homes felt cleaner than ever before, it was one of my proudest moments."

Elizabeth U.

"You guys are amazing! Making such wonderful toxic free cleaning supplies is so important. Thank you so much!!!"

@mountain_mothering

"This is an excellent product! It cleans every type of surface effortlessly, has a pleasant, refreshing scent, and lasts a long time because it’s so concentrated. I truly loved using it."

Gerardo B.

60-Day Love-It Guarantee

Use it in your actual home, on your actual floors. Not the cleanest clean you've ever felt? Full refund, no questions asked.

As featured in

Why We Built This

23+ years of hospitals taught me what "clean" actually means.

I spent 23+ years fighting Crohn's disease. Somewhere around hospital visit forty-something, I started asking a question doctors weren't asking: what was I breathing, touching, and living inside of every single day? The answer led me to my own kitchen — and to the cleaning products under my sink.

Elizabeth, our PhD scientist and a mother herself, built the formula. John and Miguel built the company around it. Small-batch, made with care, and tested first in our own homes — on our own kids — before anyone else's.

— Italo Campilii, Founder

Read the full story →

Italo Campilii, co-founder of Ecolosophy

The Offer

Three kits. One philosophy.

Choose the scent that feels like home. Every kit replaces the whole cluttered lineup under your sink with one concentrate and three refillable bottles.

Introductory pricing — while supplies last.

Pure Serenity

Pure Serenity (Eucalyptus & Rosemary)

$69.00

Get Pure Serenity — $69

Citrus Burst

Citrus Burst (Cold-Pressed Orange)

$69.00

Get Citrus Burst — $69

Unscented Oasis

Unscented Oasis (Fragrance-Free)

$69.00

Get Unscented Oasis — $69

Clean your home with it for 60 days. If Ecolosophy doesn’t replace what’s under your sink, send it back for a full refund. No questions asked.

Browse every kit — free shipping on all orders

Real Stories

Real People. Real Results.

Customer videos, founder reels, verified reviews — tap any video to unmute.

Brand video

Our brand story — clean with love.

@joinecolosophy

What if I told you the film you’re about to watch… led to the creation of an actual company?