Why We Built This
23 years of hospitals taught me what "clean" actually means.
I spent 23 years fighting Crohn's disease. Somewhere around hospital visit forty-something, I
started asking a question doctors weren't asking: what was I breathing, touching, and living
inside of every single day? The answer led me to my own kitchen — and to the cleaning products
under my sink.
Elizabeth, our PhD scientist and a mother herself, built the formula. John and Miguel built the
company around it. Small-batch, made with care, and tested first in our own homes — on our own
kids — before anyone else's.
— Italo Campilii, Founder
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