Our Story — told by co-founder Italo Campilii
Twenty-three years of hospitals led me to one bottle.
We didn't take outside money and we don't answer to corporate owners. We made the cleaner our own family needed — small-batch, made with care — and now we're sharing it with yours.
Chapter 01 — The hospital years
Twenty-three years of chronic illness.
That was my life before Ecolosophy. Hospital rooms. An IV pole for a companion. Masks, monitors, more flare-ups than I can count. I lived with Crohn's disease for 23+ years — until I started paying attention to what was on the counter, under the sink, in the air of the home I was trying to get well in.
So I got rid of the harsh chemicals and pesticides I'd been living with, one bottle at a time. Ecolosophy was never a product to me — it was about what I choose to bring into my home. The company came after, so other families could start where I wish I'd started sooner.
This is my personal account as a co-founder, not a medical claim. Ecolosophy did not treat, cure, or resolve my Crohn's disease — no cleaning product can. I still manage Crohn's with my doctors. What changed is what I choose to bring into my home, and how I felt living without those chemicals in it.
Chapter 02 — The discovery
Between hospital stays, I started reading.
Not medical journals — cleaning product labels. I found the word "fragrance" standing in for an undisclosed ingredient list that can legally run into the hundreds. I didn't know what was actually in the home I was trying to get well in, and once I saw that, I couldn't unsee it.
Chapter 03 — The kitchen table
I brought it to Elizabeth.
Elizabeth is a co-founder. I brought the idea to her, and together we started with one rule: every ingredient goes on the label.
I brought what I'd learned at Apple and Google. I was on the launch team for the first Apple Store in Italy, in Rome, where I learned that a product has to earn trust in the first thirty seconds — and rated ads for Google, where I learned how much of what people are told is marketing dressed as fact. I couldn't have built the company around it on my own, and I didn't. John, who spent his career as an executive at Apple, and Miguel built Ecolosophy with us — the operations, the standards, the thousand decisions I'd never have made as well alone. Four of us, no outside investors, no corporate owners, agreeing on one thing: a family's cleaning products shouldn't be a mystery.
Chapter 04 — Told by co-founder John Vargas
Twenty-one knee surgeries taught me to pay attention.
I spent decades running education programs for Apple, and I spent a lot of those years in and out of operating rooms — 21 knee surgeries, three full replacements. When you go through that much, you stop taking your body for granted. You start asking what else in your daily life you've been ignoring.
Then I watched my wife get sick, and later our son — who lives with an autoimmune disorder he inherited. Watching two people I love manage chronic illness while I was already managing my own made one thing obvious: what we bring into our home is one of the only variables we actually control. That's what pulled me into building Ecolosophy with Italo, Elizabeth, and Miguel — not a business plan, a household decision.
This is my personal account as a co-founder, not a medical claim. Ecolosophy did not treat, cure, or resolve my knee condition, my wife's illness, or our son's autoimmune disorder — no cleaning product can. We manage all of that with our doctors. What changed is what we choose to bring into our home.
Chapter 05 — Co-founder Elizabeth Uria
Elizabeth Uria, Ecolosophy co-founder.
Elizabeth Uria is an Ecolosophy co-founder, working alongside Italo, Miguel and John. Watch her in the Ecolosophy documentary.
The standard we hold every batch to: every ingredient named on the label.
Chapter 06 — Today
Small-batch, made with care.
What we haven't changed since that first batch: every ingredient published, no artificial scents, no synthetic dyes. One 33.8 fl oz (1 L) concentrate refills our 16 oz aluminium sprayers again and again.
Why we exist
We believe caring for the people you love should also mean caring for the world they'll inherit.
So we show every ingredient. We make the bottle last. We turn one concentrate into up to 100 spray bottles.
We just happen to make cleaning concentrate… because it matters.
Our vision
A world where caring for our homes and our planet comes naturally.
Our mission
To make everyday cleaning safer for your family and kinder to the planet, with products that work brilliantly and make the responsible choice the easy one.
Clean With Love.
Who do you clean with love for?
In our own words
Without your health, you have nothing.
This isn't a brand built to grow at any cost. It's a brand built around one decision we made, standing in a cleaning aisle, holding bottles we couldn't read the labels on.
Every ingredient is on the front of our label because nobody else will put it there. We publish what's in everything, and we make it small-batch, made with care.
If you've held one of those unreadable bottles too — you already understand.
— Italo, Elizabeth, John & Miguel
