Our Story — told by co-founder Italo Campilii
Twenty-three years of hospitals led me to one bottle.
We didn't take outside money and we don't answer to corporate owners. We made the cleaner our own family needed — small-batch, made with care — and now we're sharing it with yours.
Chapter 01 — The hospital years
Twenty-three years of chronic illness.
That was my life before Ecolosophy. Hospital rooms. An IV pole for a companion. Masks, monitors, more flare-ups than I can count. I lived with Crohn's disease for 23+ years — until I started paying attention to what was on the counter, under the sink, in the air of the home I was trying to get well in.
So I got rid of the harsh chemicals and pesticides I'd been living with, one bottle at a time. Ecolosophy was never a product to me — it was about what I choose to bring into my home. The company came after, so other families could start where I wish I'd started sooner.
This is my personal account as a co-founder, not a medical claim. Ecolosophy did not treat, cure, or resolve my Crohn's disease — no cleaning product can. I still manage Crohn's with my doctors. What changed is what I choose to bring into my home, and how I felt living without those chemicals in it.
Chapter 02 — The discovery
Between hospital stays, I started reading.
Not medical journals — cleaning product labels. I found the word "fragrance" standing in for an undisclosed ingredient list that can legally run into the hundreds. I didn't know what was actually in the home I was trying to get well in, and once I saw that, I couldn't unsee it.
Chapter 03 — The kitchen table
I brought it to Elizabeth.
Elizabeth is a PhD scientist and a mother who won't put anything on a formula sheet she isn't willing to use around her own kids. She's the one who formulates our products — she started mixing a plant-based concentrate at her kitchen table, ingredient by ingredient, and she still owns every formula we ship.
I brought what I'd learned at Apple and Google. I was on the launch team for the first Apple Store in Italy, in Rome, where I learned that a product has to earn trust in the first thirty seconds — and rated ads for Google, where I learned how much of what people are told is marketing dressed as fact. I couldn't have built the company around it on my own, and I didn't. John, who spent his career as an executive at Apple, and Miguel built Ecolosophy with us — the operations, the standards, the thousand decisions I'd never have made as well alone. Four of us, no outside investors, no corporate owners, agreeing on one thing: a family's cleaning products shouldn't be a mystery.
Chapter 04 — Told by co-founder John Vargas
Twenty-one knee surgeries taught me to pay attention.
I spent 24 years running education programs for Apple, and I spent a lot of those years in and out of operating rooms — 21 knee surgeries, three full replacements. When you go through that much, you stop taking your body for granted. You start asking what else in your daily life you've been ignoring.
Then I watched my wife get sick, and later our son — who lives with an autoimmune disorder he inherited. Watching two people I love manage chronic illness while I was already managing my own made one thing obvious: what we bring into our home is one of the only variables we actually control. That's what pulled me into building Ecolosophy with Italo, Elizabeth, and Miguel — not a business plan, a household decision.
This is my personal account as a co-founder, not a medical claim. Ecolosophy did not treat, cure, or resolve my knee condition, my wife's illness, or our son's autoimmune disorder — no cleaning product can. We manage all of that with our doctors. What changed is what we choose to bring into our home.
Chapter 05 — Told by co-founder Elizabeth Uria, PhD
I'm a scientist and a mom. Those don't always agree.
I know firsthand the hidden dangers in everyday cleaning products, because reading a formula sheet is my job. That knowledge didn't make cleaning our own house easier — it made it harder to trust anything on the shelf. So when Italo brought me his idea, I sat down at my own kitchen table and started mixing.
It was a true challenge to formulate ingredients that are natural, biodegradable, and compatible with each other without losing what actually makes a cleaner work. I wasn't willing to put anything on that formula sheet I wouldn't use on my own kids, and that's still the standard every Ecolosophy batch is held to.
Chapter 06 — Today
Small-batch, made with care.
What we haven't changed since that first batch: every ingredient published, no artificial scents, no harsh synthetic chemicals. One 33.8 fl oz (1 L) concentrate refills our 16 oz aluminium sprayers again and again. And our mission hasn't moved either — detoxify 1 million homes, and keep 100 million plastic bottles out of the ocean.
The mission, in numbers
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years of chronic illness that started it
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homes we're detoxifying
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plastic bottles kept out of the ocean
In our own words
This isn't a brand built to grow at any cost. It's a brand built around one decision we made, standing in a cleaning aisle, holding bottles we couldn't read the labels on.
Every ingredient is on the front of our label because nobody else will put it there. We publish what's in everything, and we make it small-batch — your bottle was blended weeks, not years, before it reached your door.
If you've held one of those unreadable bottles too — you already understand.
— Italo, Elizabeth, John & Miguel
