Radical Transparency · All-Purpose Concentrate
Everything in Your Bottle
— No Hiding. No Greenwashing.
No Exceptions.
Most cleaning brands bury ingredient lists or omit them entirely. We publish every ingredient and why it's in there. That's what clean actually looks like.
8–10
Ingredients, by scent
6.5–7.5
pH (neutral)
0
Synthetic Fragrance or Dyes
What's In Your Bottle
Every ingredient, in plain English.
New: our Cleaning Ingredients Glossary → 45 label terms decoded — surfactants, quats, VOCs, PFAS, certification seals, and the honest science on each.
The Banned List
What We Don't Use — And Why
These are ingredients you will not find in the Ecolosophy ingredient list.
Synthetic Fragrances
Listed on labels simply as "Fragrance" or "Parfum". IFRA's industry transparency list runs to roughly 3,000 fragrance materials in use across the industry — that is the size of the possible palette, not the number in any one bottle. Federal law does not require the specific ones in a given product to be itemized (California SB 258 is the exception).
Why We Banned It
Because the mixture is not itemized, you cannot check it against any allergen or hazard list. Fragrance is also the ingredient class with the most consistent evidence as a contact allergen and asthma trigger.
Health Concern
Contact allergy and asthma triggering are the well-evidenced effects. We do not claim fragrance in cleaners causes hormone or reproductive harm — that evidence is about plasticizer phthalates like DEHP, mostly in animal studies.
SLS / SLES (Sodium Lauryl / Laureth Sulfate)
Cheap, harsh surfactants used in most conventional cleaning products and personal care products.
Why We Banned It
SLES is ethoxylated, and ethoxylation can leave trace 1,4-dioxane, which EPA classifies as a likely human carcinogen. SLS is not ethoxylated and does not carry that 1,4-dioxane issue — it is a skin and mucous-membrane irritant at higher concentrations. We previously ran these two together, which was wrong.
Health Concern
SLS: irritation. SLES: irritation plus possible trace 1,4-dioxane depending on whether the manufacturer strips it.
Chlorine Bleach (Sodium Hypochlorite)
The most common disinfectant in household cleaners. Highly reactive and volatile.
Why We Banned It
Reacts with organic matter to form chlorinated compounds (chloroform, trihalomethanes). Fumes irritate lungs, eyes, and airways. Dangerous if accidentally mixed with ammonia or acids — creates chloramine gas.
Health Concern
Respiratory damage, chlorine gas formation risk, skin and eye burns
Formaldehyde Releasers (DMDM Hydantoin, Quaternium-15)
Preservatives that slowly release formaldehyde to prevent bacterial growth.
Why We Banned It
Formaldehyde is a known human carcinogen (IARC Group 1). These compounds continuously off-gas formaldehyde, exposing your family every time you clean.
Health Concern
Carcinogen (IARC Group 1), skin sensitization, respiratory irritation
Triclosan / Triclocarban
Synthetic antibacterial agents added to cleaning products and hand soaps.
Why We Banned It
FDA's 2016 rule barred triclosan from over-the-counter consumer antiseptic washes because manufacturers did not demonstrate they were safe for long-term daily use or more effective than plain soap and water. FDA also cited concerns raised in animal studies about hormone effects, and concerns about bacterial resistance.
Health Concern
FDA cited animal-study hormone concerns and antimicrobial-resistance concerns as reasons the ingredient was not shown to be generally recognized as safe and effective for consumer washes.
Artificial Dyes (FD&C Colors)
Petroleum-derived synthetic colorants — the reason most cleaners are bright blue, green, or purple.
Why We Banned It
Purely cosmetic — the color does nothing to clean. Some synthetic colorants are documented contact allergens. Mostly, though, our objection is simpler: it is an ingredient that adds nothing and that you have no reason to be exposed to.
Health Concern
Contact allergy in sensitized individuals. No cleaning benefit.
Petroleum-Derived Solvents
Chemicals like 2-Butoxyethanol, glycol ethers, and petroleum distillates used as solvent carriers.
Why We Banned It
Volatile organic compounds that off-gas into indoor air. The reproductive and blood-effect findings for glycol ethers come from the older ethylene-glycol-based (E-series) solvents at occupational exposure levels; propylene-glycol-based (P-series) ethers have largely replaced them in consumer products precisely because they metabolize differently. We are not going to blur that distinction.
Health Concern
Airway and eye irritation is the realistic household effect. The organ-toxicity findings are occupational-exposure data on E-series glycol ethers.
Our Promise
We will always tell you exactly what's in your bottle.
This isn't marketing. We started this company because Italo has lived with Crohn's disease for 23+ years, and it changed how carefully he reads a label. We built the cleaner we wish existed. That means total transparency, always.
If we ever change our formula, this page updates first. Before the product does.
Clean you can actually trust.
Now that you know what's in it — and what isn't — try it for yourself. One bottle, up to 100 uses.