Radical Transparency · All-Purpose Concentrate
Everything in Your Bottle
— No Hiding. No Greenwashing.
No Exceptions.
Most cleaning brands bury ingredient lists or omit them entirely. We publish every ingredient, where it comes from, and why it's in there. That's what clean actually looks like.
8
Ingredients Total
1–2
EWG Score (All Green)
0
Synthetic Chemicals
What's In Your Bottle
Every ingredient. In plain English. With the science to back it up.
The Banned List
What We Don't Use — And Why
Every ingredient on this list is found in at least one mainstream cleaning brand you're probably familiar with. We looked them up so you don't have to.
Synthetic Fragrances
Listed on labels simply as "Fragrance" or "Parfum" — a single ingredient that can hide up to 3,000 undisclosed chemicals.
Why We Banned It
Phthalates (used to make fragrance last) are endocrine disruptors linked to hormone disruption in children. Synthetic musks accumulate in body fat and breast milk.
Health Concern
Hormone disruption, reproductive effects, asthma triggers, skin sensitization
SLS / SLES (Sodium Lauryl / Laureth Sulfate)
Cheap, harsh surfactants used in most conventional cleaning products and personal care products.
Why We Banned It
SLES is ethoxylated — a process that introduces 1,4-dioxane contamination, a probable human carcinogen (EPA classification). SLS is a known skin and mucous membrane irritant.
Health Concern
Skin irritation, 1,4-dioxane carcinogen risk, respiratory irritation
Chlorine Bleach (Sodium Hypochlorite)
The most common disinfectant in household cleaners. Highly reactive and volatile.
Why We Banned It
Reacts with organic matter to form chlorinated compounds (chloroform, trihalomethanes). Fumes irritate lungs, eyes, and airways. Dangerous if accidentally mixed with ammonia or acids — creates chloramine gas.
Health Concern
Respiratory damage, chlorine gas formation risk, skin and eye burns
Formaldehyde Releasers (DMDM Hydantoin, Quaternium-15)
Preservatives that slowly release formaldehyde to prevent bacterial growth.
Why We Banned It
Formaldehyde is a known human carcinogen (IARC Group 1). These compounds continuously off-gas formaldehyde, exposing your family every time you clean.
Health Concern
Carcinogen (IARC Group 1), skin sensitization, respiratory irritation
Triclosan / Triclocarban
Synthetic antibacterial agents added to cleaning products and hand soaps.
Why We Banned It
FDA banned triclosan from hand soaps in 2016 — manufacturers couldn't prove it was safe or more effective than plain soap. It disrupts thyroid hormone function and contributes to antibiotic resistance.
Health Concern
Thyroid disruption, antibiotic resistance, environmental persistence
Artificial Dyes (FD&C Colors)
Petroleum-derived synthetic colorants — the reason most cleaners are bright blue, green, or purple.
Why We Banned It
Purely cosmetic. The color does nothing to clean. Many synthetic dyes are derived from coal tar and are linked to skin sensitization and allergic reactions. They signal nothing except that you're paying for marketing.
Health Concern
Skin sensitization, potential carcinogenic impurities, no cleaning benefit
Petroleum-Derived Solvents
Chemicals like 2-Butoxyethanol, glycol ethers, and petroleum distillates used as solvent carriers.
Why We Banned It
Volatile organic compounds (VOCs) that off-gas into your home air. Linked to reproductive harm, blood disorders, and long-term organ damage with chronic exposure.
Health Concern
VOC off-gassing, reproductive harm, blood and organ toxicity
Our Promise
We will always tell you exactly what's in your bottle.
This isn't marketing. We started this company because Italo was sick — and the connection between environmental toxins and chronic illness is real. We built the cleaner we wish existed. That means total transparency, always.
If we ever change our formula, this page updates first. Before the product does.
Clean you can actually trust.
Now that you know what's in it — and what isn't — try it for yourself. One bottle, 100+ uses.