Let's create your everyday hero.
Crystal Clear (Glass & Mirrors) 💧 Water + ½ cap Everyday Hero (Multipurpose) 💧 Water + 1 cap Bathroom Power (Tough Clean) 💧 Water + 2 caps For best results, we recommend using filtered water.
Download the Cleaning PlaybookPURITY YOU CAN TRUST
Experience the peace of mind that comes with our safe and gentle solutions, carefully crafted to reduce risks and promote a healthier environment for all. By choosing purity, you're choosing well-being through conscious cleaning product choices.
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| Ecolosophy | Other 'Green' Brands | Traditional Cleaners | Traditional Bleach | |
| Fragrance-Free Option Available |  |
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| NO Preservatives | |
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| NO Quats | |
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| NO Dyes | |
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| Plant-Based Surfactants | |
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| NO Sulfates | |
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| NO SLS / SLES | |
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| NO Chlorine | |
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| NO Ammonia | |
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| NO Parabens | |
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| NO Triclosan | |
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| NO Formaldehyde | |
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| NO Formaldehyde-Releasing Agents | |
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| NO GMOs | |
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| NO Phthalates | |
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| NO Toluene | |
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| NO Alcohols | |
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| NO MEA / DEA / TEA | |
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| NO Ethoxylates | |
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| NO Hidden Dangers | |
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| Plant-Based Ingredients | |
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| 100% Natural Essential Oils | |
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| Biodegradable Components | |
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| Safe for Use Around Children & Pets | |
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| Eco-Friendly Formulation | |
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| Eco-Conscious Packaging | |
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| Recyclable Packaging | |
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| Cruelty-Free Practices | |
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| Non-Toxic & Gentle on Skin | |
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| Versatile Cleaning Applications | |
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| Pleasant Natural Scents (Optional) | |
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| Zero Waste | |
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| Kills 99.9% of Germs Naturally | |
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| Refillable System (100+ Refills) | |
Cleaning Made Simple (and Sustainable!)
Health Impact
Breathe Safer
Indoor air can be up to 5× more polluted than outdoors. Our toxin-free formula cuts hidden chemicals at the source.
Science of Clean
Proven Power
Eliminates 99.9% of germs without chlorine, ammonia, or synthetic fragrance. Safe, but seriously effective.
Eco Impact
Smarter for the planet
One refill saves 100+ plastic bottles and prevents 42 lbs of CO₂ from ever hitting the air.
NON-GMO
PLANT & MINERAL BASED
FRAGRANCE FREE
NO HARMFUL PRESERVATIVES
CRUELTY FREE
Clean Fearlessly. Live Freely.
Science-Powered. Nature-Approved.
Harvard shows indoor air is up to 5× more polluted than outside. NIH links common cleaners to harmful VOCs. We cut toxins, not corners.
No Trade-OFFS.
No Toxins.
NIH research shows: Toxic cleaners release VOCs linked to asthma & hormone disruption. Non-toxic means safer air, safer bodies.
